App stores are sweeping with millions of apps creating a tough competition among app marketers. Hot air and flatulence have entered to app marketing world – responsible for occurrence of misconceptions putting app marketers in confusion for whether to believe them or not.
Here we will tell you about the popular misconceptions that you should never believe if you want to continue the valuable growth of users for your apps and app marketing campaign. 1. Inexpensive Users and High-Quality Users, Both are Equal No, they are not equal. Because – in mobile gaming world, only 1% users are big spenders. In fact, 90% of total app revenue is generated from these users. Then how they are equal to inexpensive users. High-quality users spend more time with app and its in-app purchases. They are constantly looking for something to buy. On the other side, inexpensive users are trying to save more and more money. They are constantly looking for deals to grab on and save some pennies. 2. Focus Only on New Users Your old users are always there at your shop doesn’t mean that you don’t need to care for them. In fact, old users generate more revenue than new users if they are being noticed by you. One more fact is that it is less expensive to re-engage old users than new users. New and old, both types of users are seeking your attention. You should treat them like they are all-time-valuable-customers. 3. Mobile Analytics Software is not for Marketers Mobile Analytics Software is actually for marketers, developers and app owners. They make you familiar with users and their needs. They tell you about likeable and unlikeable features of app. Overall, these softwares determine the health of app and its affect on users. 4. Marketers Need Multiple SDKs Marketers who don’t have any idea of what their criteria is – prefer for multiple SDKs. Smart app marketers hire a partner based on their criteria like total number of channels with good quality, customer service support, in-app events tracking, etc. You need a single SDK to measure different traffic-grabbing channels including Facebook, Twitter, Google and others. 5. App Development and Marketing are One-time Cost Users easily get bored from same app with same functions and same banner ads multiple times. Everything same turns into biggest reason for disengaging users. If you have planned to create one piece of information or ad and expecting users to get attracted with that one piece only, you are making a big mistake. Create different images, text, video or whatever you use for advertisement, each time when you send notifications to users. Closing It takes time, resources and struggle to overcome these misconceptions and make your own new way towards gaining users’ trust. Start fabricating a wealth of rich data to assemble with growth strategy. Apply them to optimize your business goals and set up a strong foundation of valuable user growth and future growth.
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Are your users suffering from App-Nesia? When your users forget to open your app or never return to it after using it for some time, it is called App-Nesia.
Your app marketing campaigns must have been affected by App-Nesia. Users are not coming to your app doesn’t mean that they are not interested. Sometimes, it means that they have forgotten it, even they don’t know whether they have your app or not. Candy Crush is my favourite game, but sometimes I forgot to play it for a couple of days – just because of my busy schedule. It’s natural that if they remind me for the game, then I will definitely get some time from my schedule to play it. Likewise, you also have to remind your users that your app is still present in their mobile and they need to come back to gain some benefits. Apps are Still at Top
Despite of all stats and facts, apps are still at top because of their major usage.
Apps Need Investment for a Healthy Life Time, money and efforts – all three are feeding app and promoting it a healthy life. Different apps have different needs based upon your business. For e.g. restaurant apps required discounts and rewards to engage users, travel apps must contain suggestions to provide guidance to travellers, shopping apps should be filled with branded things to win trust of users, etc. Common Drivers to Re-engage App Users Discussion: Discuss with users or make your active users discuss with inactive users about the increasing benefits of regular app usage. Timely Reminders: Remind them that your app is still waiting for them. Send them messages or notifications about their pending work within the app. Don’t overdo it. Push Notifications: Push notification is a common technique of timely reminders. A bit of effort needed here as you have to use updates or rewards which can effectively grab users’ attention. Miscellaneous: Organic search results and linking search ads are the terrific options to keep your app in minds of existing users and insert it in minds of new users. In Conclusion Research shows that when users are searching for apps their eyes got stuck at apps which are already installed in their mobile. They prefer to gain benefits from existing one than to install a new one. So if you have some benefits that users are seeking for, but forget that they have it installed, make them remind. Keep reminding users about existing and newly entered app benefits. Predictive App Marketing is something that lets you take full advantage of your collected users’ data, your app’s data and your various app marketing channels. It mixes all your data and efforts and put them in front of right audience at right time. Let’s dive more deep with this. What is Predictive App Marketing?
Five years ago, it was just confusing to have lots of app data in hand and what to do with it? With the invention of mobile app marketing, the problem starts solving out. App marketing taught us how to use data to grab audience from corners of the world. But that was not enough; some data was thrown in the trash bin because there was no use of it or we can say that we didn’t have resources to use that data in a right manner. Predictive app marketing put all your app data with your app marketing channels to predict customer behaviour and drive engagement by providing personalized experience. These personalized experiences are for users as well as it is for the stage where users stay. For e.g. if users come to your app again and again but not downloading it for any reason, predictive app marketing recognize that users are a step away from app downloading. This marketing applies efforts to encourage users for download. By this way, it makes users reach to the end and continue for a long with the app. Key Benefits of Predictive App Marketing 1. Identifying Your Ideal Customers Predictive app marketing separates regular customers from irregular one. It connects attribution to customers’ lifetime value (LTV) via your advertising networks which helps you determine your ideal customers. With this, you can double down your efforts for the particular regular customers’ group. 2. Optimizing Your Ad Campaigns for Long Term Results Once you know about your best customers, you can stop wasting time on one-time customers and multiply your efforts for loyal customers. Doing this will strengthen your ad campaigns for long term results. 3. Forecasting When and How to Build a Better Customer Relationship Predictive app marketing puts products or contents as per the users’ terms. It means what users like to buy or read, predictive app marketing give them the same. Following this strategy, it inspires users, increases conversations and encourages them to buy. 4. Predict and Engage with Risky Customers Risky customers are one-time customers who never return within 7 days of their first visit. Predictive app marketing identifies such customers and puts in efforts that persuade them to come back before they forget about the app. Why Predictive App Marketing is a Next Frontier? Today, consumers have mobile devices and apps to solve their lots of issues, but they are seeking for a technology that can read their minds. Tomorrow, portable devices and apps will turn into a crucial part of daily life. Not only smartphones, but wearable devices, connected home appliances, driverless cars, and a lot would be there. Data of all such things will be complicated to manage without predictive app marketing. That’s why this marketing will be a primary need of app marketers in future. In recent days, we heard many updates from Facebook. The company has made many changes for users, app developers and app marketers. The social networking giant is still working on making more improvements. But for now, we have some good news for app marketers. In its F8 conference, the company announced a new tool for app analysis named “analytics for app”. Here is the detailed view of what this new tool can do for you:
1. Cross Device: Users are bounded by multiple devices with different platforms. All of your searches are taking place from different OS system. For a target market, you need to know the details of devices and platforms. Facebook Analytics for Apps help app marketers to understand the devices and platforms from where the traffic is actually taking place. Device and platform analysis will tell you the necessary steps to improve your app performance. 2. Segments: Sometimes with some apps, knowing the age, gender and other characteristics of users is important to inquire for better targeting. Segments section within analytics tools will dig a depth of users’ characteristics to let you know about which types of users are more interested in your app and what you must do to keep them engaging. 3. Cohorts: You must know which actions are applied the most and which are applied the less, so you can replace the less applied actions with some inspiring actions to improve your app. Cohorts is for action analysis. It will tell you about the people or a group performing a specific set of actions. 4. Funnels: Funnels explain you the flow of users. For e.g. first of all user will land to the product, then its description, then purchase page and finally payment page. You know well that not all users reach to payment page. Some of them got stuck to description, purchase page or payment page. May be the reasons would be some minor bugs or some other issues which you need to find out and you will find out with Funnels. 5. Improve Your Advertising: This tool will firstly figure out how you are running your mobile ad campaigns and secondly, it will give you working ideas to improve it more. It will tell the future conditions of ads and the ads you need to apply keep up with your users. Moreover, it helps you measure the lifetime value of your Facebook ads and what strategies you must apply to re-engage your existing users and attract new users again and again. What more you need to become an app marketing expert? Facebook has already done a lot for you with its analytics tool and now it is up to you how you can take maximum advantage of this new tool. Facebook Analytics for Apps is accessible here, if you want to try it out or want to use it now. What you see is what you believe. If you see an inspiring image, you will put it on your home screen, if not; at least the image is in your mind. If you see a disagreeable image, you will distract from it quickly within a span of few seconds and also, you swear that you will never see the image again. Am I right or wrong? It is your nature and also it is your users’ nature. Attractive and influencing app screenshots leaves a good impression in mind while unpleasant and horrible screenshots generate reverse results. Don’t take app screenshots so lightly because when users land to your app page, they first get interact with images, then description, then reviews & ratings and finally download (if everything seems fine to users’ eyes). So, if your images are not pretty, forget about the further steps which generally take users towards app downloads. No more further diversions. Let’s have a look on creating app screenshots that actually sell your app.
Main Screen Depicting “What Your App does” App’s main screen is most commonly used for screenshots and also in various image-necessary parts of app marketing. That’s why main screen image is more important than others. Design a main screen of your app in a way that it depicts the key feature of app or it must tell what your app does or how it can be useful to users. It looks quite challenging as you have to take care of your brand image and also the main feature of app. Nothing is impossible, if you raise a little bit creativity while creating a main screen as your main screenshot. Capturing Features with What Your App Involves After a main screen, turn your focus on creating screenshots portraying other app features. These images must include features that your app serves. Make sure all of them are easily understandable. Slides to Showcase App’s Behaviour May be your app contains some taps or scrolls that make real changes in content. If your app possesses something like this, then showcase them to the users. Create slides or shots in motions where one image shows the tap and another shows the effect of tapping. It will add more fun to your app screenshots and to your app as well. Text to Describe App’s Screenshots Use the remaining space of screenshots to describe them in a beautiful manner, just to add an extra layer of information. Bottom Line Attractive app screenshots account for good number of app downloads; rest depends on the quality of app and its ability to serve the purpose. To take maximum advantage of your app screenshots, put the main screen at first followed by the others in sequence. Make screenshots extremely easy to understand that surely take your users directly to download button. Facebook is working on opening new ways for app makers and marketers to get benefit of huge Facebook audience. Last year on October 2014, Facebook announced its own mobile ad network entitled as “Audience Network” for the sake of mobile app marketers committee. This network is a simple way to spread your mobile app among relevant users via Facebook. Reading the above bit, you might be thinking how the network benefits your app marketing campaign or how your app will reach to its relevant potential through this network. So let me tell you, the Facebook Audience Network is something worth of your efforts. You must consider it with your other strategies because we are going to tell you three key reasons for adopting this network. One-Click Approach With its audience network, Facebook made it a lot easier for app marketers to spread the app words. Even the job becomes as easy as a piece of cake, if you have your own News Feed Advertising Campaign – you are just a click away from relevant people. First follow an easy-setup process of Audience Network and upload your content within it. Your content will reach to different mobile apps as quickly as possible and then, through your content interested people will reach to your app. Don’t worry about Analysis as you will be served with a set of tools that navigate you the crystal-clear picture of your ad performance. Strengthens Targeting Ads on Facebook are more relevant, personal and effective than any other social media for app marketing. Thanks to Facebook who tries its best to deliver a personal user experience to each user. Facebook is a home of users where they (users) are allowed to decorate the whole room on the basis of their own wishes. By this way, Facebook gives you a huge audience which indirectly strengthens your targeting abilities. With the help of Facebook Audience Network, app marketers can spread their app content inside as well as outside of Facebook area (within the mobile space). Drives Engagement and Installs Advertisements within Facebook Audience Network are designed to help app marketers to reach their crucial goal of more engagement and more installs. Entering to this network will lessen your efforts towards your key goals. The network includes three types of Ad formats: Banner, Native and Interstitial followed by tools to help you customize and prepare admirable advertisements. Facebook will remain there with lots of in-built assets to make your job easier to accomplish. Facebook Audience Network in Brief It is a one or another way for app marketers to earn money by grasping its personal data stock for targeting relevant users. The network offers monetization alternatives to developers via its hosting ads. It enables advertisers to jump in front of right people at right time with right resources. Mobile app conversion isn’t an app download. It is sales take place via your mobile app, directly or indirectly. You may think that what you will get from tracking mobile app conversions. And if your mobile app sales is good, then why you need you to track its conversions. Tracking conversions give you some data which depicts you the list of real reasons of app selling. Why sales are taking place from your app, which areas are more responsible for sales and which areas need improvement to boost up the sales? You will find the answers within mobile app conversions tracking. So, now you know the fact why you must track mobile app conversions and how you can improve more with it. Also, you got the reason why you must read this post. Get the Clear Picture of Download Data
Knowing that what happens before and after download is as important as the download data is. Analytics show you the number of downloads; but it has no space to reveal you extra download information. You have to find it by yourself. Find out the places from where users first come to your app or the places where users found your app first. Next collect the channels where new users get attracted towards the app. This data will show you the effectiveness of your app marketing strategies. Analytics can’t tell you what happens before and after the download take place. But it can tell you how the users use your app. It can tell you what attracts them the most and what distracts them the most. Collect all such data for next step. Ready for Re-Target Once you collect the download data, you can proceed for further plans. Again, use analytics, but not to see the downloads; instead to see the channels driving more money via your app. You can also measure the conversions driven by each channel. On basis of this data, you can maximize your budget plans with the high-conversion driving channels and stop to pay for the channels – not contributing in your app conversion growth. Now, sit calmly and notify the impacts of your actions on your app marketing campaign. You have to notify each single effect to see the results and improve them more and more. Also, you have to repeat the above steps again and again to maintain your app conversions. Conclusion App marketing is all about tracking current results and making necessary changes to improve those results. Tracking mobile app conversions enable you to see your app in-depths, and make essential changes that lead your app to fly higher. App marketing is a non-stop activity. You have to keep up with your current app marketing strategies and must update your campaign with newly introduced marketing techniques in order to keep your app in view. On reading the title, your first and foremost question is what is deep linking? You are curious to know this because it hides the secret of customer acquisition for your app. Here is your answer. What is Deep Linking? Let’s recall first those days when you were more engaged with desktop websites than your mobile. Most of all websites incorporate links, ads and affiliates of other websites. If web pages connect you with other pages, why not the app can do so? It is common that mobile apps carry links that take you directly to the web pages. What if one app contains the link of another app, instead of web page? Let’s say, you are using Facebook app where you find the ad of shoes on Zappos. Clicking on that ad will take you to the Zappos app where you find that particular product, the ad was about. That is called deep linking between apps.
Advantage of Deep Linking Major part of mobile app marketing campaigns pull strings on getting more and more users to download their apps. But everybody knows that scoring huge number of app downloads is just a half of the hurdle. How to get those users actually use your app for a good length of time? Here is where deep linking comes in as a game changer. Deep linking helps you successfully re-engage your app users and increase your customer acquisition rate. Start your deep linking campaign with the below given steps. 1. Figure out the Potential Value of Your App Before sinking teeth into the meat of user re-engaging efforts, you have to determine first if the app is worth to apply such efforts. To do this, evaluate the number of app downloads and confirm that they are thousands on a daily basis. 2. Collect Necessary Information Not every user like the same ad, you are promoting. Everyone has its own set of interest. Collect all the necessary information relevant to your products or services to put them in front of right user. 3. Utilize Your Collected Information Now, it’s a perfect time to utilize all your collected information to accomplish your re-engaging user target. Put the right information before the very eyes of right user. For e.g. you have a shopping app. One user has decided to purchase shoes from your app and he added the same in shopping cart as well. But due to one reason or the other, user didn’t complete the purchase process. With your deep linking project, you can catch your customer when he is connected with any ad-supported app (perhaps playing any game). At the same, you can raise a pop-up of ad, reminding him to purchase the shoes. You can even raise a pop-up related to ad that offers discount on the same for a limited time period. Results It’s extremely easy to get off-track in the clutter as people have so many apps to play with. They easily forget about your app, if they get engaged with another app. Put your reminders on for them so that they don’t forget you and your app. Also take care that they should not receive lots of notifications from your side, otherwise the results will be in a reverse direction of your expectations. Apps are depended on keywords to get discover easily by users. That’s why; keyword optimization is as important as the app marketing is. Take your first step towards the keyword optimization method by brainstorming the smart list of keywords and keyphrases. The first step of keywords selection process will define your next steps towards the app discovery success. You need to know about all the possible ways to find, select, search and research on keywords. Here, we have put together the 4 possible ways to get a target achieving list of keywords.
1. Start Brainstorming Yourself It is your idea, it is your app and it is you who knows its app the better than others. So, raise your mind for your app and make a list of words that most describe it. For instance, if you have a game app, the keyword list must be like this: characters, players, resources, weapons, actions, heroes, enemies, objects, powerups, challenges, etc. And if your app is a functional app like any photo editing app, then keywords must be: photos, edit, editor, special effects, colours, filters, stickers, etc. 2. Take Help from Keyword Planners You will get a keyword planner from Google Adwords Keyword Tool. It will help you find more relevant and competitive keywords. The words which you have collected from your app in the first step put them in keyword planner tool and get a sweet dish of most popular and mostly searched keywords and keyphrases. 3. Competitors’ keywords May be the app similar to your app is available on app store. With 1.3 million apps, possibilities are more for the same. Don’t get afraid; instead look after this as an opportunity for you. Find apps consist of similar art style and other mechanics like yours and make a list of keywords, they have targeted on. 4. Other Sources of Keywords Reviews: The apps which have same functionality like yours are your competitor’s. Obviously, they have some positive and negative reviews. Put your focus on positive reviews and keep negative reviews aside. Positive reviews hide the bunch of highly used keywords which you have to find on. Thesaurus: You can’t use the same words as your competitors have already used them. But you have a vast thesaurus sites online that give you numerous alternatives in place of your common words. Search Engines: One of the most common and simple way to find keywords and keyphrases is by typing words on search engines; Google is most common search engine used by SEO professionals for keyword purpose and the second one is App Store, used for keyword research for application. Conclusion Tools used to find keywords never generate a perfect list an app maker or an app owner is seeking for. They just give you direction where you have to go by yourself. Therefore, we suggest you to raise your own mind in penetrating the relevant app words and use keywords tools to give your words a right way. Mobile App Localization We know that app localization is low-priority effort for you as discussions are always held on app marketing strategies where the app localization is mostly not discussed, but today it is worth for the success of the app and the proof is given below statistics.
The above given statistics are only on mobile, we can’t ignore tablets, eliminating the desktop needs. It is forecasted that by 2017, 60% of American consumers will be the owner of tablets, in Europe it is 42% and if we talk about the whole world, the data says that one of every eight people will have a tablet. Compelling Benefits of App Localization Mobile app localization serves you with the benefits, you are striving for.
Does App Localization Worth the Effort? You have a right to ask this question as you are already struggling with lot many efforts and an extra effort might make you feel weighy. Also, the thought of creating a single app for multiple languages sounds like a pain. Of course, the strategy demands for time and effort, but at the same time, it promises you long lasting results. Turn your eyes on given data which shows the difference between revenue and downloads from apps supporting native languages and app supporting different languages. We assure you a correct answer of your question from this difference. Conclusion
Now, you can’t deny the importance of mobile app localization, doing such will take you to bear the big loss of users from different countries. If you haven’t yet integrated localization strategies in your app marketing campaign, you should start doing so as soon as possible in order to weigh the ratio of the progressive number of downloads and revenue as well. |
AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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