Mobile app conversion isn’t an app download. It is sales take place via your mobile app, directly or indirectly. You may think that what you will get from tracking mobile app conversions. And if your mobile app sales is good, then why you need you to track its conversions. Tracking conversions give you some data which depicts you the list of real reasons of app selling. Why sales are taking place from your app, which areas are more responsible for sales and which areas need improvement to boost up the sales? You will find the answers within mobile app conversions tracking. So, now you know the fact why you must track mobile app conversions and how you can improve more with it. Also, you got the reason why you must read this post. Get the Clear Picture of Download Data
Knowing that what happens before and after download is as important as the download data is. Analytics show you the number of downloads; but it has no space to reveal you extra download information. You have to find it by yourself. Find out the places from where users first come to your app or the places where users found your app first. Next collect the channels where new users get attracted towards the app. This data will show you the effectiveness of your app marketing strategies. Analytics can’t tell you what happens before and after the download take place. But it can tell you how the users use your app. It can tell you what attracts them the most and what distracts them the most. Collect all such data for next step. Ready for Re-Target Once you collect the download data, you can proceed for further plans. Again, use analytics, but not to see the downloads; instead to see the channels driving more money via your app. You can also measure the conversions driven by each channel. On basis of this data, you can maximize your budget plans with the high-conversion driving channels and stop to pay for the channels – not contributing in your app conversion growth. Now, sit calmly and notify the impacts of your actions on your app marketing campaign. You have to notify each single effect to see the results and improve them more and more. Also, you have to repeat the above steps again and again to maintain your app conversions. Conclusion App marketing is all about tracking current results and making necessary changes to improve those results. Tracking mobile app conversions enable you to see your app in-depths, and make essential changes that lead your app to fly higher. App marketing is a non-stop activity. You have to keep up with your current app marketing strategies and must update your campaign with newly introduced marketing techniques in order to keep your app in view.
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On reading the title, your first and foremost question is what is deep linking? You are curious to know this because it hides the secret of customer acquisition for your app. Here is your answer. What is Deep Linking? Let’s recall first those days when you were more engaged with desktop websites than your mobile. Most of all websites incorporate links, ads and affiliates of other websites. If web pages connect you with other pages, why not the app can do so? It is common that mobile apps carry links that take you directly to the web pages. What if one app contains the link of another app, instead of web page? Let’s say, you are using Facebook app where you find the ad of shoes on Zappos. Clicking on that ad will take you to the Zappos app where you find that particular product, the ad was about. That is called deep linking between apps.
Advantage of Deep Linking Major part of mobile app marketing campaigns pull strings on getting more and more users to download their apps. But everybody knows that scoring huge number of app downloads is just a half of the hurdle. How to get those users actually use your app for a good length of time? Here is where deep linking comes in as a game changer. Deep linking helps you successfully re-engage your app users and increase your customer acquisition rate. Start your deep linking campaign with the below given steps. 1. Figure out the Potential Value of Your App Before sinking teeth into the meat of user re-engaging efforts, you have to determine first if the app is worth to apply such efforts. To do this, evaluate the number of app downloads and confirm that they are thousands on a daily basis. 2. Collect Necessary Information Not every user like the same ad, you are promoting. Everyone has its own set of interest. Collect all the necessary information relevant to your products or services to put them in front of right user. 3. Utilize Your Collected Information Now, it’s a perfect time to utilize all your collected information to accomplish your re-engaging user target. Put the right information before the very eyes of right user. For e.g. you have a shopping app. One user has decided to purchase shoes from your app and he added the same in shopping cart as well. But due to one reason or the other, user didn’t complete the purchase process. With your deep linking project, you can catch your customer when he is connected with any ad-supported app (perhaps playing any game). At the same, you can raise a pop-up of ad, reminding him to purchase the shoes. You can even raise a pop-up related to ad that offers discount on the same for a limited time period. Results It’s extremely easy to get off-track in the clutter as people have so many apps to play with. They easily forget about your app, if they get engaged with another app. Put your reminders on for them so that they don’t forget you and your app. Also take care that they should not receive lots of notifications from your side, otherwise the results will be in a reverse direction of your expectations. Apps are depended on keywords to get discover easily by users. That’s why; keyword optimization is as important as the app marketing is. Take your first step towards the keyword optimization method by brainstorming the smart list of keywords and keyphrases. The first step of keywords selection process will define your next steps towards the app discovery success. You need to know about all the possible ways to find, select, search and research on keywords. Here, we have put together the 4 possible ways to get a target achieving list of keywords.
1. Start Brainstorming Yourself It is your idea, it is your app and it is you who knows its app the better than others. So, raise your mind for your app and make a list of words that most describe it. For instance, if you have a game app, the keyword list must be like this: characters, players, resources, weapons, actions, heroes, enemies, objects, powerups, challenges, etc. And if your app is a functional app like any photo editing app, then keywords must be: photos, edit, editor, special effects, colours, filters, stickers, etc. 2. Take Help from Keyword Planners You will get a keyword planner from Google Adwords Keyword Tool. It will help you find more relevant and competitive keywords. The words which you have collected from your app in the first step put them in keyword planner tool and get a sweet dish of most popular and mostly searched keywords and keyphrases. 3. Competitors’ keywords May be the app similar to your app is available on app store. With 1.3 million apps, possibilities are more for the same. Don’t get afraid; instead look after this as an opportunity for you. Find apps consist of similar art style and other mechanics like yours and make a list of keywords, they have targeted on. 4. Other Sources of Keywords Reviews: The apps which have same functionality like yours are your competitor’s. Obviously, they have some positive and negative reviews. Put your focus on positive reviews and keep negative reviews aside. Positive reviews hide the bunch of highly used keywords which you have to find on. Thesaurus: You can’t use the same words as your competitors have already used them. But you have a vast thesaurus sites online that give you numerous alternatives in place of your common words. Search Engines: One of the most common and simple way to find keywords and keyphrases is by typing words on search engines; Google is most common search engine used by SEO professionals for keyword purpose and the second one is App Store, used for keyword research for application. Conclusion Tools used to find keywords never generate a perfect list an app maker or an app owner is seeking for. They just give you direction where you have to go by yourself. Therefore, we suggest you to raise your own mind in penetrating the relevant app words and use keywords tools to give your words a right way. Mobile App Localization We know that app localization is low-priority effort for you as discussions are always held on app marketing strategies where the app localization is mostly not discussed, but today it is worth for the success of the app and the proof is given below statistics.
The above given statistics are only on mobile, we can’t ignore tablets, eliminating the desktop needs. It is forecasted that by 2017, 60% of American consumers will be the owner of tablets, in Europe it is 42% and if we talk about the whole world, the data says that one of every eight people will have a tablet. Compelling Benefits of App Localization Mobile app localization serves you with the benefits, you are striving for.
Does App Localization Worth the Effort? You have a right to ask this question as you are already struggling with lot many efforts and an extra effort might make you feel weighy. Also, the thought of creating a single app for multiple languages sounds like a pain. Of course, the strategy demands for time and effort, but at the same time, it promises you long lasting results. Turn your eyes on given data which shows the difference between revenue and downloads from apps supporting native languages and app supporting different languages. We assure you a correct answer of your question from this difference. Conclusion
Now, you can’t deny the importance of mobile app localization, doing such will take you to bear the big loss of users from different countries. If you haven’t yet integrated localization strategies in your app marketing campaign, you should start doing so as soon as possible in order to weigh the ratio of the progressive number of downloads and revenue as well. App Marketing Creating a quality app with better design and functionality are the initial steps of app’s success, after that, maintaining the app growth by implementing data-driven decisions are what your users want to see. That’s where the need of app analytics tools comes in. The speed at which mobile consumption is increasing day by day, laying a pressure to keep the clients happy on brands as well as on app developers and app marketers. Things are required to move faster as immediately as possible. It’s all-important to improve the focus on customers, their feedbacks and overall statistics. Customers’ response should be measured in concurrence with the services offered by brands and current speed of mobile technology usage. App analytic tools are extremely crucial part of app’s success. They furnished developers with up-to-date information on a huge variety of changes taking place in mobile app space. Moreover, the tools will also tell you the exact answer for how and why people are reaching to your app. As the analytic tools are necessary to incorporate, its relevant factors are also significant for app marketing campaign.
Mobile app monitoring tools are given the place of being the highest relevant factors of app analytics. These monitoring tools increase the efficiency of app makers and marketers in defining the user engagement, user behaviour, impressions and overall user experience with the app. Additionally, these tools are reporting the details of crashes arising during the app usage and measures to prevent such crashes. App Analytics With the help of app analytics tools and its relevant factors, you can discover a lot about your app and its performance in the user’s device like the revenue generated by the app, total number of installs with daily active users, in-app purchases, competitors’ rankings, number of times the app crashed, etc. The more you know, the more you can improve and the more you can drive user engagement which thoroughly means that people will talk more favourably about your app, its key features and benefits with others. Your users will remain with the app for a longer period of time, and probably, the chances of getting higher revenue will also increase. May be the app becomes your prime source of income. Relying on tools has been a common practice for brands. But, sometimes the tools fail to answer exactly as per the prevailing conditions. One thing we all know is that not all users are interested in posting feedback, no matter whether they received a good or a bad experience. Tools are counting only those responses which are actually received in the form of reviews and ratings. That’s why, instead of only relying on tools, it’s important to make changes to the app constantly, and then, determining the impacts of changes on users. Final Thoughts Incorporating app analytics and monitoring tools will gain you a competitive advantage on mobile apps and user engagement. Tools can’t give the guarantee that the users will not go to another alternative in place of your app, but they can give you a real report and statistics, which let you know the time, comes to make changes to app before the users switch to another option. |
AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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