App marketers are continuously looking for ways to grab more and more users. When they meet with the one with same profession, they ask the same question: tell me some new ways to grab users that I don’t know about. Very few app marketers know that the answer of their common question lays within users not the one working in same field. Yes, your users are your answers. Their changing habits will tell you thoroughly about changing strategies you must adopt to keep going with app marketing campaign. Here is how you can blend your strategies with users’ daily mobile habits. Illustration No. 1
Users believe that the great way to use the power of having a smartphone is to take the photos of moments, events, places or anywhere they are. If you dive a deep in users’ smartphone, you will see that quantity of images is more than anything else like apps. They don’t stop at just taking pics. They post their images on social media and remain curious to get feedbacks. Here comes your job. You have to integrate your products at the place where your users come daily and perform some activities. Like users come to social networking sites to post images and get feedback, so this is the perfect place to make your products pop up at the right time. Illustration No. 2 To save time from noting down anything like business addresses, meeting posts, whiteboards, etc., users directly capture the images of all. They use these images to read later and understand the words written peacefully. With this habit, your job is to improve their experience. You can avail them facility to arrange their notes cum images in a good manner so that they can understand their captured images clearly. For e.g. you can manage a list of notes captured today and a separate list of notes captured yesterday. You can give them an option of changing colours, inserting tags for easy search, etc. Illustration No. 3 Smartphones are considered as personal tiny-computers of users. Apps make users feel like having a whole world in their hand. Your job is also the same. With your app marketing campaigns, you should make users feel more personalized with smartphones. Provide a product to users that allow them to express themselves. For e.g. the global leader of beverage industry Coca-cola offers personalized coke bottles with “Share-a-coke” selfie campaign. This idea results into million+ images of people with coke products. This concept worked like “having users to promote your own products”. Illustration No. 4 Mobile is a very different thing in different countries. At Singapore, Whatsapp is used to keep in touch with people. At US, Whatsapp is used while travelling. In China, people use WeChat as a major chat network. To engage users from different countries, marketers require localizing their mobile strategy to give it a shape that users are seeking for. For e.g. Inspiration of Athletes Nike realized the importance of App Localization. The company developed an amazing campaign where Chinese are welcomed to capture an image and send it via WeChat. Results: Greater engagement and shareable experience. Key Points Finding users’ mobile habits is a key to successful app marketing campaign. To grab users’ attention, you have to understand them and their habits and create something that fulfils their habits in an easy manner.
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AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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