In recent days, we heard many updates from Facebook. The company has made many changes for users, app developers and app marketers. The social networking giant is still working on making more improvements. But for now, we have some good news for app marketers. In its F8 conference, the company announced a new tool for app analysis named “analytics for app”. Here is the detailed view of what this new tool can do for you:
1. Cross Device: Users are bounded by multiple devices with different platforms. All of your searches are taking place from different OS system. For a target market, you need to know the details of devices and platforms. Facebook Analytics for Apps help app marketers to understand the devices and platforms from where the traffic is actually taking place. Device and platform analysis will tell you the necessary steps to improve your app performance. 2. Segments: Sometimes with some apps, knowing the age, gender and other characteristics of users is important to inquire for better targeting. Segments section within analytics tools will dig a depth of users’ characteristics to let you know about which types of users are more interested in your app and what you must do to keep them engaging. 3. Cohorts: You must know which actions are applied the most and which are applied the less, so you can replace the less applied actions with some inspiring actions to improve your app. Cohorts is for action analysis. It will tell you about the people or a group performing a specific set of actions. 4. Funnels: Funnels explain you the flow of users. For e.g. first of all user will land to the product, then its description, then purchase page and finally payment page. You know well that not all users reach to payment page. Some of them got stuck to description, purchase page or payment page. May be the reasons would be some minor bugs or some other issues which you need to find out and you will find out with Funnels. 5. Improve Your Advertising: This tool will firstly figure out how you are running your mobile ad campaigns and secondly, it will give you working ideas to improve it more. It will tell the future conditions of ads and the ads you need to apply keep up with your users. Moreover, it helps you measure the lifetime value of your Facebook ads and what strategies you must apply to re-engage your existing users and attract new users again and again. What more you need to become an app marketing expert? Facebook has already done a lot for you with its analytics tool and now it is up to you how you can take maximum advantage of this new tool. Facebook Analytics for Apps is accessible here, if you want to try it out or want to use it now.
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