Mobile App Marketing, Social Media for App Marketing, App Marketing Social Media, App Marketing Through Social Media Now, app marketers and developers can drive more app downloads and more app engagement with the help of new mobile app promotion suite, launched by Twitter. The new suite of twitter will use MoPub technology that allows marketers to promote apps: both on twitter and off twitter. MoPub, a leading mobile ad server, has reached to more than 1 billion unique devices across the world and also manages 130 billion ad requests in every 30 days. It is a great opportunity for marketers as they can run two marketing campaigns concurrently, to boost up app downloads and app engagement as well. Let’s see how the mobile app promotion suite and the Twitter Publisher Network work for mobile app marketing. Mobile App Promotion Suite Earlier, Twitter released the beta version of the mobile app promotion suite to see how it works and what the results would be? After seeing the strong results from beta version within six months, Twitter finally took a step forward by expanding its mobile app promotion network worldwide. New product will use the existing capabilities of twitter including keyword, TV targeting, and tailored audiences so that the advertisers can speedily reach their desired audience using app marketing social media. Few More Glimpses on how Twitter Helps Advertisers
Twitter has made tools to allow advertisers to track the statistics of mobile apps like number of installs, in-app conversion events, etc. Additionally, to raise the measurement activities, Twitter has partnered with some best mobile measurement companies including Fiksu, AD-X, AppsFlyer, Adjust, Grab, Kochava and Hasoffers. Twitter has introduced a new pricing layout on the basis of CPAC (cost per app click) model. According to the new model, advertisers will be charged only when the user clicks to visit app store or opens the link directly from Twitter. The Twitter Publisher Network Advertisers can run their marketing campaigns across the Twitter Publisher Network using ads.twitter.com. Advertising campaigns will be automatically translated into programmatic bids on the MoPub exchange which helps in simplifying the process of running parallel campaigns on and off twitter. Conclusion Twitter has combined the Twitter Publisher Network with targeting and measurement features of the mobile app promotion suite, which enabled advertisers to run on-twitter app promotion through promoted tweets while concurrently running off-twitter advertising using the MoPub. This is the best opportunity to connect with Twitter and the MoPub in order to create a large-scale platform crowded with well-targeted audience.
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Players of top sports team are motivated by their cheerleaders and audience. Similarly, top apps are motivated by their own cheerleaders. In mobile app marketing world, cheerleader is not a suitable word, so, here we will use the term app advocates and we will see how to find out the loyal app advocates. You will easily find the app advocates as they can be the people nearby you, helping you get a good app developed. With the advices by app advocates, you will create an app, not a great app. And also, it is not sure that the app will be a success. To ensure the success of an app, you need loyal app advocates. According to Rob Fuggetta, the author of Brand Advocates, loyal app advocates are highly satisfied customers and others who go on extra miles to actively promote the apps, they love to have in their mobile device and need some more improvements in it. You have users, but not app advocates. For this, you have to put some below given efforts into action to turn your users into great loyal app advocates. Using Gamification and Incentives to Drive Advocacy Gamification offers virtual rewards like badges, bonuses, accomplishments, and high scores. Everybody knows that these rewards have no real value or they could not help users to get something in real. But they are still important as they are truly valuable in the app world due to which users are encouraged to move further. Learn how to gamify and incentivize your app to drive user engagement and their commitment. 1. Integrate Most Desirable and Share Worthy Rewards: Of course, you can create the most desirable virtual rewards as there are lots of ideas available in the market to choose and use in the app. Sure, they keep the users engaged, but to give users a push to become a champion is only possible with share worthy rewards. Users love to declare themselves as a champion among their friends and community. Give them an opportunity to do so by creating rewards and achievements, they can share easily. 2. Access shares to go out of the bounds: The people who are using your app are able to see the shared posts of other users, using the same app. What about those who don’t even know the name of the app? To let them get aware of your app, give the shares an access to reach them. Don’t limit the shared app related post only among users using it; let it fly amongst the unknown users. 3. Easy-to-share leads to easy-to-reach: The more it is easy to share, the more it will reach to the others. Make sharing easy and familiar to users. Gamification is not suitable for all types of apps. Sometimes it becomes difficult in some apps to decide what one should provide to keep the users in touch. In such situation, you can adopt suggestions described below: · Offer a free access to curious-to-know content and features · Offer extra discounts on upgrades, updates, additional features and in-app purchases Advocacy through Mentions on Internet Don’t wait for the fans to come to you and give you suggestions for your app. Instead, find out the places on the web where the discussions are held on your app. Social networks, forums, blog posts, comments and many places are there where your app might have discussed. Find them out and the people, who placed the words. Reach to them and have a talk regarding what they want more in app and which features they like the most to keep up with the app. Not only features, but also ask for the design and functionality, users like to see within the app. Conclusion If you will see, we all can become app advocates. But the definition of app advocates includes highly satisfied users who will promote your app by sharing their experience with their friends and other community. To get them discussed for your app, you have to give them a push in the form of benefit; they love to obtain via the app. |
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