Apps are depended on keywords to get discover easily by users. That’s why; keyword optimization is as important as the app marketing is. Take your first step towards the keyword optimization method by brainstorming the smart list of keywords and keyphrases. The first step of keywords selection process will define your next steps towards the app discovery success. You need to know about all the possible ways to find, select, search and research on keywords. Here, we have put together the 4 possible ways to get a target achieving list of keywords.
1. Start Brainstorming Yourself It is your idea, it is your app and it is you who knows its app the better than others. So, raise your mind for your app and make a list of words that most describe it. For instance, if you have a game app, the keyword list must be like this: characters, players, resources, weapons, actions, heroes, enemies, objects, powerups, challenges, etc. And if your app is a functional app like any photo editing app, then keywords must be: photos, edit, editor, special effects, colours, filters, stickers, etc. 2. Take Help from Keyword Planners You will get a keyword planner from Google Adwords Keyword Tool. It will help you find more relevant and competitive keywords. The words which you have collected from your app in the first step put them in keyword planner tool and get a sweet dish of most popular and mostly searched keywords and keyphrases. 3. Competitors’ keywords May be the app similar to your app is available on app store. With 1.3 million apps, possibilities are more for the same. Don’t get afraid; instead look after this as an opportunity for you. Find apps consist of similar art style and other mechanics like yours and make a list of keywords, they have targeted on. 4. Other Sources of Keywords Reviews: The apps which have same functionality like yours are your competitor’s. Obviously, they have some positive and negative reviews. Put your focus on positive reviews and keep negative reviews aside. Positive reviews hide the bunch of highly used keywords which you have to find on. Thesaurus: You can’t use the same words as your competitors have already used them. But you have a vast thesaurus sites online that give you numerous alternatives in place of your common words. Search Engines: One of the most common and simple way to find keywords and keyphrases is by typing words on search engines; Google is most common search engine used by SEO professionals for keyword purpose and the second one is App Store, used for keyword research for application. Conclusion Tools used to find keywords never generate a perfect list an app maker or an app owner is seeking for. They just give you direction where you have to go by yourself. Therefore, we suggest you to raise your own mind in penetrating the relevant app words and use keywords tools to give your words a right way.
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