Learn how to accelerate your application’s sales page in the app store. Every application’s presence in the app store is confined to number of elements that are closely judged by its potential users before responding to call to action. These very elements are critical enough to make it or break it for an application just when the potential user explores the app prior to the installation. Also, crafting efficient features is a must to leverage the success of app store optimization, an important component of mobile app marketing. However, today we will talk about crafting these features more in terms of catalysing the existence of the app in the app store. A major aspect that will boost your app presentation followed by app downloads. Let us go through these important elements that are a part of your sales page on the app store and how should you craft them effectively. App Icon is the foremost element that the potential users are greeted with even before they land on the actual page on the app store. App icon is one of the most lucrative visual element that you can experiment with. So why did we say it is profitable? According to a study conducted by UX firm, Create with Context, it was discovered that users’ initial perception of the app’s quality was almost exclusively influenced by icon design: good icon, good app. Some users went to an extent saying, they would certainly have no interest in checking out an app that has a poorly designed icon. It means that, an attractive icon has far better chances of triggering interest and it is your first pitch to consumers.
Screenshots work as an alternative to video, a major mobile app marketing tool. Your screenshots should be able to convey effectively and give an overview of what your app is all about. You can even add a tagline that would again help you communicate with the users strongly. Also, you can exhibit the exclusive UI design of your app which is sure to lure more people. Title and App description are two features that allows you to leverage your app’s keyword optimization process. Optimization of the title becomes crucial when your app is about a particular thing or a product. While optimizing the description needs more serious dealing. The content should consist specific keywords to strengthen the app store optimization efforts. If you consider the visibility of the description in the app store, it only showcases half of the entire write up. This suggests, a short yet appropriate write up can make a difference. The idea is to keep the first paragraph as compact as possible which mentions all the key features of the app. So the audience can procure all the information right away even if he fails he make an effort to uncover the second paragraph. Provided that you have got only 3 links to exploit, you can make the most out of them if you manage to utilize them precisely. A link to your website or your app landing page which can become a visiting hub for your users to indulge, inquire and discuss everything related to the app. A link that leads to support system; an extremely important one to efficiently deal with the problems encountered by the users. And the third is the privacy policy link. What’s New is a field to be incorporated with exactly what the name suggests. Mention the most important updates that you have made recently in your app which you think has made a difference to the app. Price of your app has a major influence on the potential user’s buying decision. Whether you decide to offer a free app or a highly priced app, in either cases you should make sure that the price and the monetization model truly reflects the value of the application’s features. So that users find it worthy enough to have spent on which in return brings in positive reviews and ratings. Rating (a critical element that is to earned) is one such feature that is actually built by the users after having used the app. Moreover, if you are offering a paid app, the importance of ratings increases critically. So, the better the app, the higher would be the rating. However, it doesn’t mean your app won’t encounter any negative or average ratings or feedbacks. Majority of potential buyers are influenced by the feedbacks of existing users. Hence, you should always consider making effort to organize your ratings and reviews. Make sure your negative reviews don’t pop up first in the list of reviews.
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AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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