App stores are sweeping with millions of apps creating a tough competition among app marketers. Hot air and flatulence have entered to app marketing world – responsible for occurrence of misconceptions putting app marketers in confusion for whether to believe them or not.
Here we will tell you about the popular misconceptions that you should never believe if you want to continue the valuable growth of users for your apps and app marketing campaign. 1. Inexpensive Users and High-Quality Users, Both are Equal No, they are not equal. Because – in mobile gaming world, only 1% users are big spenders. In fact, 90% of total app revenue is generated from these users. Then how they are equal to inexpensive users. High-quality users spend more time with app and its in-app purchases. They are constantly looking for something to buy. On the other side, inexpensive users are trying to save more and more money. They are constantly looking for deals to grab on and save some pennies. 2. Focus Only on New Users Your old users are always there at your shop doesn’t mean that you don’t need to care for them. In fact, old users generate more revenue than new users if they are being noticed by you. One more fact is that it is less expensive to re-engage old users than new users. New and old, both types of users are seeking your attention. You should treat them like they are all-time-valuable-customers. 3. Mobile Analytics Software is not for Marketers Mobile Analytics Software is actually for marketers, developers and app owners. They make you familiar with users and their needs. They tell you about likeable and unlikeable features of app. Overall, these softwares determine the health of app and its affect on users. 4. Marketers Need Multiple SDKs Marketers who don’t have any idea of what their criteria is – prefer for multiple SDKs. Smart app marketers hire a partner based on their criteria like total number of channels with good quality, customer service support, in-app events tracking, etc. You need a single SDK to measure different traffic-grabbing channels including Facebook, Twitter, Google and others. 5. App Development and Marketing are One-time Cost Users easily get bored from same app with same functions and same banner ads multiple times. Everything same turns into biggest reason for disengaging users. If you have planned to create one piece of information or ad and expecting users to get attracted with that one piece only, you are making a big mistake. Create different images, text, video or whatever you use for advertisement, each time when you send notifications to users. Closing It takes time, resources and struggle to overcome these misconceptions and make your own new way towards gaining users’ trust. Start fabricating a wealth of rich data to assemble with growth strategy. Apply them to optimize your business goals and set up a strong foundation of valuable user growth and future growth.
1 Comment
7/9/2015 05:17:40 pm
This article contains the most important thing regarding app marketing. After reading these misconceptions many developers will get some important points.
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AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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