On reading the title, your first and foremost question is what is deep linking? You are curious to know this because it hides the secret of customer acquisition for your app. Here is your answer. What is Deep Linking? Let’s recall first those days when you were more engaged with desktop websites than your mobile. Most of all websites incorporate links, ads and affiliates of other websites. If web pages connect you with other pages, why not the app can do so? It is common that mobile apps carry links that take you directly to the web pages. What if one app contains the link of another app, instead of web page? Let’s say, you are using Facebook app where you find the ad of shoes on Zappos. Clicking on that ad will take you to the Zappos app where you find that particular product, the ad was about. That is called deep linking between apps.
Advantage of Deep Linking Major part of mobile app marketing campaigns pull strings on getting more and more users to download their apps. But everybody knows that scoring huge number of app downloads is just a half of the hurdle. How to get those users actually use your app for a good length of time? Here is where deep linking comes in as a game changer. Deep linking helps you successfully re-engage your app users and increase your customer acquisition rate. Start your deep linking campaign with the below given steps. 1. Figure out the Potential Value of Your App Before sinking teeth into the meat of user re-engaging efforts, you have to determine first if the app is worth to apply such efforts. To do this, evaluate the number of app downloads and confirm that they are thousands on a daily basis. 2. Collect Necessary Information Not every user like the same ad, you are promoting. Everyone has its own set of interest. Collect all the necessary information relevant to your products or services to put them in front of right user. 3. Utilize Your Collected Information Now, it’s a perfect time to utilize all your collected information to accomplish your re-engaging user target. Put the right information before the very eyes of right user. For e.g. you have a shopping app. One user has decided to purchase shoes from your app and he added the same in shopping cart as well. But due to one reason or the other, user didn’t complete the purchase process. With your deep linking project, you can catch your customer when he is connected with any ad-supported app (perhaps playing any game). At the same, you can raise a pop-up of ad, reminding him to purchase the shoes. You can even raise a pop-up related to ad that offers discount on the same for a limited time period. Results It’s extremely easy to get off-track in the clutter as people have so many apps to play with. They easily forget about your app, if they get engaged with another app. Put your reminders on for them so that they don’t forget you and your app. Also take care that they should not receive lots of notifications from your side, otherwise the results will be in a reverse direction of your expectations.
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Business owners and individuals, who are the part of twitter universe, know very well that twitter is a tremendous tool for marketing, no matter whether it’s an internet marketing or app marketing. Everyone is aware about the power of twitter for mobile app marketing, but, unfortunately, very few are familiar with the tips actually leads to twitter success. Posting tweets on twitter is an art used to grab followers and increase the app visibility. Inappropriate use of such art results into an endless flow of trash on the wall of app twitter page that no one would prefer to follow on. A detailed analysis and some tips are needed to grow your app up with tweets. Well, you have to do an analysis with your own and for tips; here are 5 smart ideas on how to tweet to enhance the exposure of your app. Links of Articles Published by Leading Websites
Reputed websites or blogs are regularly publishing great articles to keep their audience updated about their company. You must have read such types of blogs and they are really interesting while reading. What you have to do is search the interesting blogs from great websites and also related to your niche. And share the links of that blogs along with a short tweet (describing about the blog in brief). Doing such will help you get followers for your app twitter page, and you will get associate with reputable organizations. Promote Your Links with a Brief Message You need traffic to the link where the app is located (app store or website). You can post the links on twitter in hundreds of different ways. Each time while tweeting you can change the words and post your link with it. You have to take care of one thing while tweeting is that your tweet must be brief and understandable by the users. By this way, your users will become familiar with your app and its features. Post Quotes of Famous Persons Great quotes enhance the credibility of the place where it has been posted. Well crafted words can leave a long lasting impact on the users. You can expand the list of followers by tweeting great and relevant quotes. Select each quote with an extreme care as it must be a good fit for your business and a great inspiration for your targeted users. Visual Content Visual content refers to videos and photos. When it comes to grab an immediate attention of users, a picture can be more effective than a thousand word content. Studies reveal that brains can retain and transmit lots of visual information. That’s why; if you want your app to be remembered by your audience, you have to post photos of it as a part of your tweets. Meaningful and well-produced visual content can have a great impact on users. So, try your best to create a content that makes actual sense. Announcing Promotional Offers App promo codes will help you get a large audience and a lot more downloads. If you have a paid app, you can offer it for free for a limited time period. Or if your app is already free, you can release promo codes related to updated features and functionalities – users will get after using the code. When you release a promo code, users are thinking that they definitely get something from it and they redeem it without thinking a twice. This is a quick way to create a real time interaction with your audience in real time and increase the app visibility with easy-to-apply efforts. Conclusion Mobile app marketing through social media can be a great scope for app developers or marketers, if they concentrate on twitter as their important section. Twitter helps you create an army of fans or followers whose word-of-mouth can rival the great mobile app marketing campaign. If the above given tips used correctly, you can create a win-win situation for both, mobile application and app twitter page. Spending money to boost the downloads of apps is a risky route as it is somehow depends on the quality of app and strategies followed to make it popular. So, one can't take a risk of investment in marketing until it made clear that app is really going to be a successful one. Instead of paid, you must follow easy, free or less expensive ways to maximize the exposure of your mobile app. You can utilize mobile app marketing tips as a means to publicize your app and increase its number of downloads. In this post, you will learn about inbound marketing efforts which are simple to learn, easy to follow, and cost-effective to implement. 1. Set Up Strong Profiles on Social Media
Social media is a place where you can easily find a large amount of audience for your app. Why people like facebook posts? Why people tweet on twitter? Because they like them and it’s a way to tell that they are interested in the particular post. Spread the words of your app throughout the social media sites, and soon, you will come to know about the audience who are interested in your app and its functions. A right step towards social media profiles will make your app a buzz. 2. Start Creating Relevant Content Content will inform the world about the existence of your app. In-spite of having great features; many apps fail to reach their users just because of lack of information. Create content relevant to your app and put it in front of your audience. Your content must be effective enough to give your users a reason to come back, find you and stay with you until they get inspired to install the app. 3. Post Short Videos Why users like to see videos before they install the app? They want to see whether the app works accordingly, they desire, they like to know the real experience an app could deliver once they install it. Create short videos, revealing the real app experience, its features, functions, designs, and lots more and post it on app stores and share them on social media sites. 4. Have a Talk With Your Connections Users are looking for information that can teach them or solve their problems. How could you come to know about the problems of your targeted users? By having a talk with them. Share tips, tricks, how to articles, articles related to your app as a problem solver, etc. Allow users to share their opinions or features they wish to have in your app via feedbacks. It’s an opportunity for you to make necessary changes in your app and turn it into a user-centric app. 5. Build a House to Store Your Content and Marketing Efforts You know that you have to share your content on social media, but where it actually lives? From where will you share it? Establish a place where you can store your content and share it whenever you desire. Create a website that tells each and every thing about your app, post daily contents in the form of news, blogs, and articles. 6. Share Your Real App Experience Use your own app like a user or tell your friends to play with your app. Collect the information of your own experience and experience by your friends and deliver the same words to the people. Deliver your real experience with the app through words, so that users should know what they can do with your app and how it can be beneficial for them. 7. Closely Listen to the Feedbacks by Your Customers Feedbacks from users stress out features that can be enhanced to improve the overall quality of the app. Additionally, they will tell you if any bugs or flaws triggered at any part of app. The more you listen, the more you know and the more you improve your app. If users really want your app, they keep it even after having flaws. It’s your job to deliver them bug-free and rich experience with necessary changes in app. 8. Ask Only Correct People to Rate Your App Not all users will be happy with your app. Some will install it and remove it after using it at once while some will keep it for a long time. Some apps are again and again asking users to post reviews and feedbacks which results into more number of bad reviews and less number of good reviews. Instead of asking to all, you must ask to post reviews from them who use your app often times. 9. Join the Conversation There are numerous places on the web where users come to ask questions and post answers related to various topics. Spend 30 minutes a day to find such places where discussions are held on related to your app and be the part of it by sharing your views attached with your app. 10. Make Sure You are Going Right Wherever you establish a presence of your app, make sure that you placed valid links of app with your contents, videos, discussions, etc. As users will like to install your app once they get inspired with your contents. Conclusion Inbound marketing strategies add value to your customers by providing them necessary information, solving their problems and give answers to their questions. Through mobile app marketing, you will get familiar about necessary improvements needed for your app. Hence, adopting it is not a big deal as it comes with huge benefits at low price and less effort as well. |
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