On reading the title, your first and foremost question is what is deep linking? You are curious to know this because it hides the secret of customer acquisition for your app. Here is your answer. What is Deep Linking? Let’s recall first those days when you were more engaged with desktop websites than your mobile. Most of all websites incorporate links, ads and affiliates of other websites. If web pages connect you with other pages, why not the app can do so? It is common that mobile apps carry links that take you directly to the web pages. What if one app contains the link of another app, instead of web page? Let’s say, you are using Facebook app where you find the ad of shoes on Zappos. Clicking on that ad will take you to the Zappos app where you find that particular product, the ad was about. That is called deep linking between apps.
Advantage of Deep Linking Major part of mobile app marketing campaigns pull strings on getting more and more users to download their apps. But everybody knows that scoring huge number of app downloads is just a half of the hurdle. How to get those users actually use your app for a good length of time? Here is where deep linking comes in as a game changer. Deep linking helps you successfully re-engage your app users and increase your customer acquisition rate. Start your deep linking campaign with the below given steps. 1. Figure out the Potential Value of Your App Before sinking teeth into the meat of user re-engaging efforts, you have to determine first if the app is worth to apply such efforts. To do this, evaluate the number of app downloads and confirm that they are thousands on a daily basis. 2. Collect Necessary Information Not every user like the same ad, you are promoting. Everyone has its own set of interest. Collect all the necessary information relevant to your products or services to put them in front of right user. 3. Utilize Your Collected Information Now, it’s a perfect time to utilize all your collected information to accomplish your re-engaging user target. Put the right information before the very eyes of right user. For e.g. you have a shopping app. One user has decided to purchase shoes from your app and he added the same in shopping cart as well. But due to one reason or the other, user didn’t complete the purchase process. With your deep linking project, you can catch your customer when he is connected with any ad-supported app (perhaps playing any game). At the same, you can raise a pop-up of ad, reminding him to purchase the shoes. You can even raise a pop-up related to ad that offers discount on the same for a limited time period. Results It’s extremely easy to get off-track in the clutter as people have so many apps to play with. They easily forget about your app, if they get engaged with another app. Put your reminders on for them so that they don’t forget you and your app. Also take care that they should not receive lots of notifications from your side, otherwise the results will be in a reverse direction of your expectations.
0 Comments
Leave a Reply. |
AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
March 2016
Categories
All
|