Predictive App Marketing is something that lets you take full advantage of your collected users’ data, your app’s data and your various app marketing channels. It mixes all your data and efforts and put them in front of right audience at right time. Let’s dive more deep with this. What is Predictive App Marketing?
Five years ago, it was just confusing to have lots of app data in hand and what to do with it? With the invention of mobile app marketing, the problem starts solving out. App marketing taught us how to use data to grab audience from corners of the world. But that was not enough; some data was thrown in the trash bin because there was no use of it or we can say that we didn’t have resources to use that data in a right manner. Predictive app marketing put all your app data with your app marketing channels to predict customer behaviour and drive engagement by providing personalized experience. These personalized experiences are for users as well as it is for the stage where users stay. For e.g. if users come to your app again and again but not downloading it for any reason, predictive app marketing recognize that users are a step away from app downloading. This marketing applies efforts to encourage users for download. By this way, it makes users reach to the end and continue for a long with the app. Key Benefits of Predictive App Marketing 1. Identifying Your Ideal Customers Predictive app marketing separates regular customers from irregular one. It connects attribution to customers’ lifetime value (LTV) via your advertising networks which helps you determine your ideal customers. With this, you can double down your efforts for the particular regular customers’ group. 2. Optimizing Your Ad Campaigns for Long Term Results Once you know about your best customers, you can stop wasting time on one-time customers and multiply your efforts for loyal customers. Doing this will strengthen your ad campaigns for long term results. 3. Forecasting When and How to Build a Better Customer Relationship Predictive app marketing puts products or contents as per the users’ terms. It means what users like to buy or read, predictive app marketing give them the same. Following this strategy, it inspires users, increases conversations and encourages them to buy. 4. Predict and Engage with Risky Customers Risky customers are one-time customers who never return within 7 days of their first visit. Predictive app marketing identifies such customers and puts in efforts that persuade them to come back before they forget about the app. Why Predictive App Marketing is a Next Frontier? Today, consumers have mobile devices and apps to solve their lots of issues, but they are seeking for a technology that can read their minds. Tomorrow, portable devices and apps will turn into a crucial part of daily life. Not only smartphones, but wearable devices, connected home appliances, driverless cars, and a lot would be there. Data of all such things will be complicated to manage without predictive app marketing. That’s why this marketing will be a primary need of app marketers in future.
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In recent days, we heard many updates from Facebook. The company has made many changes for users, app developers and app marketers. The social networking giant is still working on making more improvements. But for now, we have some good news for app marketers. In its F8 conference, the company announced a new tool for app analysis named “analytics for app”. Here is the detailed view of what this new tool can do for you:
1. Cross Device: Users are bounded by multiple devices with different platforms. All of your searches are taking place from different OS system. For a target market, you need to know the details of devices and platforms. Facebook Analytics for Apps help app marketers to understand the devices and platforms from where the traffic is actually taking place. Device and platform analysis will tell you the necessary steps to improve your app performance. 2. Segments: Sometimes with some apps, knowing the age, gender and other characteristics of users is important to inquire for better targeting. Segments section within analytics tools will dig a depth of users’ characteristics to let you know about which types of users are more interested in your app and what you must do to keep them engaging. 3. Cohorts: You must know which actions are applied the most and which are applied the less, so you can replace the less applied actions with some inspiring actions to improve your app. Cohorts is for action analysis. It will tell you about the people or a group performing a specific set of actions. 4. Funnels: Funnels explain you the flow of users. For e.g. first of all user will land to the product, then its description, then purchase page and finally payment page. You know well that not all users reach to payment page. Some of them got stuck to description, purchase page or payment page. May be the reasons would be some minor bugs or some other issues which you need to find out and you will find out with Funnels. 5. Improve Your Advertising: This tool will firstly figure out how you are running your mobile ad campaigns and secondly, it will give you working ideas to improve it more. It will tell the future conditions of ads and the ads you need to apply keep up with your users. Moreover, it helps you measure the lifetime value of your Facebook ads and what strategies you must apply to re-engage your existing users and attract new users again and again. What more you need to become an app marketing expert? Facebook has already done a lot for you with its analytics tool and now it is up to you how you can take maximum advantage of this new tool. Facebook Analytics for Apps is accessible here, if you want to try it out or want to use it now. Mobile app conversion isn’t an app download. It is sales take place via your mobile app, directly or indirectly. You may think that what you will get from tracking mobile app conversions. And if your mobile app sales is good, then why you need you to track its conversions. Tracking conversions give you some data which depicts you the list of real reasons of app selling. Why sales are taking place from your app, which areas are more responsible for sales and which areas need improvement to boost up the sales? You will find the answers within mobile app conversions tracking. So, now you know the fact why you must track mobile app conversions and how you can improve more with it. Also, you got the reason why you must read this post. Get the Clear Picture of Download Data
Knowing that what happens before and after download is as important as the download data is. Analytics show you the number of downloads; but it has no space to reveal you extra download information. You have to find it by yourself. Find out the places from where users first come to your app or the places where users found your app first. Next collect the channels where new users get attracted towards the app. This data will show you the effectiveness of your app marketing strategies. Analytics can’t tell you what happens before and after the download take place. But it can tell you how the users use your app. It can tell you what attracts them the most and what distracts them the most. Collect all such data for next step. Ready for Re-Target Once you collect the download data, you can proceed for further plans. Again, use analytics, but not to see the downloads; instead to see the channels driving more money via your app. You can also measure the conversions driven by each channel. On basis of this data, you can maximize your budget plans with the high-conversion driving channels and stop to pay for the channels – not contributing in your app conversion growth. Now, sit calmly and notify the impacts of your actions on your app marketing campaign. You have to notify each single effect to see the results and improve them more and more. Also, you have to repeat the above steps again and again to maintain your app conversions. Conclusion App marketing is all about tracking current results and making necessary changes to improve those results. Tracking mobile app conversions enable you to see your app in-depths, and make essential changes that lead your app to fly higher. App marketing is a non-stop activity. You have to keep up with your current app marketing strategies and must update your campaign with newly introduced marketing techniques in order to keep your app in view. App Marketing Creating a quality app with better design and functionality are the initial steps of app’s success, after that, maintaining the app growth by implementing data-driven decisions are what your users want to see. That’s where the need of app analytics tools comes in. The speed at which mobile consumption is increasing day by day, laying a pressure to keep the clients happy on brands as well as on app developers and app marketers. Things are required to move faster as immediately as possible. It’s all-important to improve the focus on customers, their feedbacks and overall statistics. Customers’ response should be measured in concurrence with the services offered by brands and current speed of mobile technology usage. App analytic tools are extremely crucial part of app’s success. They furnished developers with up-to-date information on a huge variety of changes taking place in mobile app space. Moreover, the tools will also tell you the exact answer for how and why people are reaching to your app. As the analytic tools are necessary to incorporate, its relevant factors are also significant for app marketing campaign.
Mobile app monitoring tools are given the place of being the highest relevant factors of app analytics. These monitoring tools increase the efficiency of app makers and marketers in defining the user engagement, user behaviour, impressions and overall user experience with the app. Additionally, these tools are reporting the details of crashes arising during the app usage and measures to prevent such crashes. App Analytics With the help of app analytics tools and its relevant factors, you can discover a lot about your app and its performance in the user’s device like the revenue generated by the app, total number of installs with daily active users, in-app purchases, competitors’ rankings, number of times the app crashed, etc. The more you know, the more you can improve and the more you can drive user engagement which thoroughly means that people will talk more favourably about your app, its key features and benefits with others. Your users will remain with the app for a longer period of time, and probably, the chances of getting higher revenue will also increase. May be the app becomes your prime source of income. Relying on tools has been a common practice for brands. But, sometimes the tools fail to answer exactly as per the prevailing conditions. One thing we all know is that not all users are interested in posting feedback, no matter whether they received a good or a bad experience. Tools are counting only those responses which are actually received in the form of reviews and ratings. That’s why, instead of only relying on tools, it’s important to make changes to the app constantly, and then, determining the impacts of changes on users. Final Thoughts Incorporating app analytics and monitoring tools will gain you a competitive advantage on mobile apps and user engagement. Tools can’t give the guarantee that the users will not go to another alternative in place of your app, but they can give you a real report and statistics, which let you know the time, comes to make changes to app before the users switch to another option. |
AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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