App stores are sweeping with millions of apps creating a tough competition among app marketers. Hot air and flatulence have entered to app marketing world – responsible for occurrence of misconceptions putting app marketers in confusion for whether to believe them or not.
Here we will tell you about the popular misconceptions that you should never believe if you want to continue the valuable growth of users for your apps and app marketing campaign. 1. Inexpensive Users and High-Quality Users, Both are Equal No, they are not equal. Because – in mobile gaming world, only 1% users are big spenders. In fact, 90% of total app revenue is generated from these users. Then how they are equal to inexpensive users. High-quality users spend more time with app and its in-app purchases. They are constantly looking for something to buy. On the other side, inexpensive users are trying to save more and more money. They are constantly looking for deals to grab on and save some pennies. 2. Focus Only on New Users Your old users are always there at your shop doesn’t mean that you don’t need to care for them. In fact, old users generate more revenue than new users if they are being noticed by you. One more fact is that it is less expensive to re-engage old users than new users. New and old, both types of users are seeking your attention. You should treat them like they are all-time-valuable-customers. 3. Mobile Analytics Software is not for Marketers Mobile Analytics Software is actually for marketers, developers and app owners. They make you familiar with users and their needs. They tell you about likeable and unlikeable features of app. Overall, these softwares determine the health of app and its affect on users. 4. Marketers Need Multiple SDKs Marketers who don’t have any idea of what their criteria is – prefer for multiple SDKs. Smart app marketers hire a partner based on their criteria like total number of channels with good quality, customer service support, in-app events tracking, etc. You need a single SDK to measure different traffic-grabbing channels including Facebook, Twitter, Google and others. 5. App Development and Marketing are One-time Cost Users easily get bored from same app with same functions and same banner ads multiple times. Everything same turns into biggest reason for disengaging users. If you have planned to create one piece of information or ad and expecting users to get attracted with that one piece only, you are making a big mistake. Create different images, text, video or whatever you use for advertisement, each time when you send notifications to users. Closing It takes time, resources and struggle to overcome these misconceptions and make your own new way towards gaining users’ trust. Start fabricating a wealth of rich data to assemble with growth strategy. Apply them to optimize your business goals and set up a strong foundation of valuable user growth and future growth.
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Are your users suffering from App-Nesia? When your users forget to open your app or never return to it after using it for some time, it is called App-Nesia.
Your app marketing campaigns must have been affected by App-Nesia. Users are not coming to your app doesn’t mean that they are not interested. Sometimes, it means that they have forgotten it, even they don’t know whether they have your app or not. Candy Crush is my favourite game, but sometimes I forgot to play it for a couple of days – just because of my busy schedule. It’s natural that if they remind me for the game, then I will definitely get some time from my schedule to play it. Likewise, you also have to remind your users that your app is still present in their mobile and they need to come back to gain some benefits. Apps are Still at Top
Despite of all stats and facts, apps are still at top because of their major usage.
Apps Need Investment for a Healthy Life Time, money and efforts – all three are feeding app and promoting it a healthy life. Different apps have different needs based upon your business. For e.g. restaurant apps required discounts and rewards to engage users, travel apps must contain suggestions to provide guidance to travellers, shopping apps should be filled with branded things to win trust of users, etc. Common Drivers to Re-engage App Users Discussion: Discuss with users or make your active users discuss with inactive users about the increasing benefits of regular app usage. Timely Reminders: Remind them that your app is still waiting for them. Send them messages or notifications about their pending work within the app. Don’t overdo it. Push Notifications: Push notification is a common technique of timely reminders. A bit of effort needed here as you have to use updates or rewards which can effectively grab users’ attention. Miscellaneous: Organic search results and linking search ads are the terrific options to keep your app in minds of existing users and insert it in minds of new users. In Conclusion Research shows that when users are searching for apps their eyes got stuck at apps which are already installed in their mobile. They prefer to gain benefits from existing one than to install a new one. So if you have some benefits that users are seeking for, but forget that they have it installed, make them remind. Keep reminding users about existing and newly entered app benefits. |
AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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