Are your users suffering from App-Nesia? When your users forget to open your app or never return to it after using it for some time, it is called App-Nesia.
Your app marketing campaigns must have been affected by App-Nesia. Users are not coming to your app doesn’t mean that they are not interested. Sometimes, it means that they have forgotten it, even they don’t know whether they have your app or not. Candy Crush is my favourite game, but sometimes I forgot to play it for a couple of days – just because of my busy schedule. It’s natural that if they remind me for the game, then I will definitely get some time from my schedule to play it. Likewise, you also have to remind your users that your app is still present in their mobile and they need to come back to gain some benefits. Apps are Still at Top
Despite of all stats and facts, apps are still at top because of their major usage.
Apps Need Investment for a Healthy Life Time, money and efforts – all three are feeding app and promoting it a healthy life. Different apps have different needs based upon your business. For e.g. restaurant apps required discounts and rewards to engage users, travel apps must contain suggestions to provide guidance to travellers, shopping apps should be filled with branded things to win trust of users, etc. Common Drivers to Re-engage App Users Discussion: Discuss with users or make your active users discuss with inactive users about the increasing benefits of regular app usage. Timely Reminders: Remind them that your app is still waiting for them. Send them messages or notifications about their pending work within the app. Don’t overdo it. Push Notifications: Push notification is a common technique of timely reminders. A bit of effort needed here as you have to use updates or rewards which can effectively grab users’ attention. Miscellaneous: Organic search results and linking search ads are the terrific options to keep your app in minds of existing users and insert it in minds of new users. In Conclusion Research shows that when users are searching for apps their eyes got stuck at apps which are already installed in their mobile. They prefer to gain benefits from existing one than to install a new one. So if you have some benefits that users are seeking for, but forget that they have it installed, make them remind. Keep reminding users about existing and newly entered app benefits.
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AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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