App marketers are already too busy in mapping out strategies for obtaining more and more mobile users. And now, another turbulent technology is here to make the job more challenging. Yes, you are right – we are talking about wearable technology. All of us have seen the arrival of wearable tech with Apple watch, Android watch, Google glass, etc. These devices are forcing app marketers to create strategies for their apps, so that they can also shine like smartphones. After the emergence of wearable tech and their constant pressure of app marketing, things have turned out to be more arduous for app marketers. Let’s see what they are facing on. Challenges confronted by app marketers with wearable technology The more we get closer to wearable tech, the more we will see changes to services like emails, notifications, messages, etc. For e.g. Google is making a new version of Gmail to make it compatible for wearables. But it seems to be bad news for app marketers because tech is not yet ready to redesign the whole structure of app marketing.
Wearable tech is something more than just watching emails and deleting the useless one, it is something more than just looking at notifications and avoiding the pointless one, and so on. It is something where you have to track location, physical health and daily routine of users like where he spends his maximum time. If we assume what wearable users would like to have in their small screen devices, we can take the below given points for granted.
It means the base of your app marketing campaign will be your brand familiarity + strength of words you choose to send notifications to your customers. It also means that you have to put tough effort to minimize the chances of rejection. What marketers should do to deal with challenges?
Final Words Never make a mistake by taking responsive ideas as your permanent solution for wearables. There is vast difference between wearable tech designs and responsive designs. We will discuss about this later on. For now, concentrate on wearable designs, effective subject lines, productive offers to compel users to take immediate action, voice based marketing, etc.
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AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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