Are your users suffering from App-Nesia? When your users forget to open your app or never return to it after using it for some time, it is called App-Nesia.
Your app marketing campaigns must have been affected by App-Nesia. Users are not coming to your app doesn’t mean that they are not interested. Sometimes, it means that they have forgotten it, even they don’t know whether they have your app or not. Candy Crush is my favourite game, but sometimes I forgot to play it for a couple of days – just because of my busy schedule. It’s natural that if they remind me for the game, then I will definitely get some time from my schedule to play it. Likewise, you also have to remind your users that your app is still present in their mobile and they need to come back to gain some benefits. Apps are Still at Top
Despite of all stats and facts, apps are still at top because of their major usage.
Apps Need Investment for a Healthy Life Time, money and efforts – all three are feeding app and promoting it a healthy life. Different apps have different needs based upon your business. For e.g. restaurant apps required discounts and rewards to engage users, travel apps must contain suggestions to provide guidance to travellers, shopping apps should be filled with branded things to win trust of users, etc. Common Drivers to Re-engage App Users Discussion: Discuss with users or make your active users discuss with inactive users about the increasing benefits of regular app usage. Timely Reminders: Remind them that your app is still waiting for them. Send them messages or notifications about their pending work within the app. Don’t overdo it. Push Notifications: Push notification is a common technique of timely reminders. A bit of effort needed here as you have to use updates or rewards which can effectively grab users’ attention. Miscellaneous: Organic search results and linking search ads are the terrific options to keep your app in minds of existing users and insert it in minds of new users. In Conclusion Research shows that when users are searching for apps their eyes got stuck at apps which are already installed in their mobile. They prefer to gain benefits from existing one than to install a new one. So if you have some benefits that users are seeking for, but forget that they have it installed, make them remind. Keep reminding users about existing and newly entered app benefits.
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Predictive App Marketing is something that lets you take full advantage of your collected users’ data, your app’s data and your various app marketing channels. It mixes all your data and efforts and put them in front of right audience at right time. Let’s dive more deep with this. What is Predictive App Marketing?
Five years ago, it was just confusing to have lots of app data in hand and what to do with it? With the invention of mobile app marketing, the problem starts solving out. App marketing taught us how to use data to grab audience from corners of the world. But that was not enough; some data was thrown in the trash bin because there was no use of it or we can say that we didn’t have resources to use that data in a right manner. Predictive app marketing put all your app data with your app marketing channels to predict customer behaviour and drive engagement by providing personalized experience. These personalized experiences are for users as well as it is for the stage where users stay. For e.g. if users come to your app again and again but not downloading it for any reason, predictive app marketing recognize that users are a step away from app downloading. This marketing applies efforts to encourage users for download. By this way, it makes users reach to the end and continue for a long with the app. Key Benefits of Predictive App Marketing 1. Identifying Your Ideal Customers Predictive app marketing separates regular customers from irregular one. It connects attribution to customers’ lifetime value (LTV) via your advertising networks which helps you determine your ideal customers. With this, you can double down your efforts for the particular regular customers’ group. 2. Optimizing Your Ad Campaigns for Long Term Results Once you know about your best customers, you can stop wasting time on one-time customers and multiply your efforts for loyal customers. Doing this will strengthen your ad campaigns for long term results. 3. Forecasting When and How to Build a Better Customer Relationship Predictive app marketing puts products or contents as per the users’ terms. It means what users like to buy or read, predictive app marketing give them the same. Following this strategy, it inspires users, increases conversations and encourages them to buy. 4. Predict and Engage with Risky Customers Risky customers are one-time customers who never return within 7 days of their first visit. Predictive app marketing identifies such customers and puts in efforts that persuade them to come back before they forget about the app. Why Predictive App Marketing is a Next Frontier? Today, consumers have mobile devices and apps to solve their lots of issues, but they are seeking for a technology that can read their minds. Tomorrow, portable devices and apps will turn into a crucial part of daily life. Not only smartphones, but wearable devices, connected home appliances, driverless cars, and a lot would be there. Data of all such things will be complicated to manage without predictive app marketing. That’s why this marketing will be a primary need of app marketers in future. What you see is what you believe. If you see an inspiring image, you will put it on your home screen, if not; at least the image is in your mind. If you see a disagreeable image, you will distract from it quickly within a span of few seconds and also, you swear that you will never see the image again. Am I right or wrong? It is your nature and also it is your users’ nature. Attractive and influencing app screenshots leaves a good impression in mind while unpleasant and horrible screenshots generate reverse results. Don’t take app screenshots so lightly because when users land to your app page, they first get interact with images, then description, then reviews & ratings and finally download (if everything seems fine to users’ eyes). So, if your images are not pretty, forget about the further steps which generally take users towards app downloads. No more further diversions. Let’s have a look on creating app screenshots that actually sell your app.
Main Screen Depicting “What Your App does” App’s main screen is most commonly used for screenshots and also in various image-necessary parts of app marketing. That’s why main screen image is more important than others. Design a main screen of your app in a way that it depicts the key feature of app or it must tell what your app does or how it can be useful to users. It looks quite challenging as you have to take care of your brand image and also the main feature of app. Nothing is impossible, if you raise a little bit creativity while creating a main screen as your main screenshot. Capturing Features with What Your App Involves After a main screen, turn your focus on creating screenshots portraying other app features. These images must include features that your app serves. Make sure all of them are easily understandable. Slides to Showcase App’s Behaviour May be your app contains some taps or scrolls that make real changes in content. If your app possesses something like this, then showcase them to the users. Create slides or shots in motions where one image shows the tap and another shows the effect of tapping. It will add more fun to your app screenshots and to your app as well. Text to Describe App’s Screenshots Use the remaining space of screenshots to describe them in a beautiful manner, just to add an extra layer of information. Bottom Line Attractive app screenshots account for good number of app downloads; rest depends on the quality of app and its ability to serve the purpose. To take maximum advantage of your app screenshots, put the main screen at first followed by the others in sequence. Make screenshots extremely easy to understand that surely take your users directly to download button. On reading the title, your first and foremost question is what is deep linking? You are curious to know this because it hides the secret of customer acquisition for your app. Here is your answer. What is Deep Linking? Let’s recall first those days when you were more engaged with desktop websites than your mobile. Most of all websites incorporate links, ads and affiliates of other websites. If web pages connect you with other pages, why not the app can do so? It is common that mobile apps carry links that take you directly to the web pages. What if one app contains the link of another app, instead of web page? Let’s say, you are using Facebook app where you find the ad of shoes on Zappos. Clicking on that ad will take you to the Zappos app where you find that particular product, the ad was about. That is called deep linking between apps.
Advantage of Deep Linking Major part of mobile app marketing campaigns pull strings on getting more and more users to download their apps. But everybody knows that scoring huge number of app downloads is just a half of the hurdle. How to get those users actually use your app for a good length of time? Here is where deep linking comes in as a game changer. Deep linking helps you successfully re-engage your app users and increase your customer acquisition rate. Start your deep linking campaign with the below given steps. 1. Figure out the Potential Value of Your App Before sinking teeth into the meat of user re-engaging efforts, you have to determine first if the app is worth to apply such efforts. To do this, evaluate the number of app downloads and confirm that they are thousands on a daily basis. 2. Collect Necessary Information Not every user like the same ad, you are promoting. Everyone has its own set of interest. Collect all the necessary information relevant to your products or services to put them in front of right user. 3. Utilize Your Collected Information Now, it’s a perfect time to utilize all your collected information to accomplish your re-engaging user target. Put the right information before the very eyes of right user. For e.g. you have a shopping app. One user has decided to purchase shoes from your app and he added the same in shopping cart as well. But due to one reason or the other, user didn’t complete the purchase process. With your deep linking project, you can catch your customer when he is connected with any ad-supported app (perhaps playing any game). At the same, you can raise a pop-up of ad, reminding him to purchase the shoes. You can even raise a pop-up related to ad that offers discount on the same for a limited time period. Results It’s extremely easy to get off-track in the clutter as people have so many apps to play with. They easily forget about your app, if they get engaged with another app. Put your reminders on for them so that they don’t forget you and your app. Also take care that they should not receive lots of notifications from your side, otherwise the results will be in a reverse direction of your expectations. Apps are depended on keywords to get discover easily by users. That’s why; keyword optimization is as important as the app marketing is. Take your first step towards the keyword optimization method by brainstorming the smart list of keywords and keyphrases. The first step of keywords selection process will define your next steps towards the app discovery success. You need to know about all the possible ways to find, select, search and research on keywords. Here, we have put together the 4 possible ways to get a target achieving list of keywords.
1. Start Brainstorming Yourself It is your idea, it is your app and it is you who knows its app the better than others. So, raise your mind for your app and make a list of words that most describe it. For instance, if you have a game app, the keyword list must be like this: characters, players, resources, weapons, actions, heroes, enemies, objects, powerups, challenges, etc. And if your app is a functional app like any photo editing app, then keywords must be: photos, edit, editor, special effects, colours, filters, stickers, etc. 2. Take Help from Keyword Planners You will get a keyword planner from Google Adwords Keyword Tool. It will help you find more relevant and competitive keywords. The words which you have collected from your app in the first step put them in keyword planner tool and get a sweet dish of most popular and mostly searched keywords and keyphrases. 3. Competitors’ keywords May be the app similar to your app is available on app store. With 1.3 million apps, possibilities are more for the same. Don’t get afraid; instead look after this as an opportunity for you. Find apps consist of similar art style and other mechanics like yours and make a list of keywords, they have targeted on. 4. Other Sources of Keywords Reviews: The apps which have same functionality like yours are your competitor’s. Obviously, they have some positive and negative reviews. Put your focus on positive reviews and keep negative reviews aside. Positive reviews hide the bunch of highly used keywords which you have to find on. Thesaurus: You can’t use the same words as your competitors have already used them. But you have a vast thesaurus sites online that give you numerous alternatives in place of your common words. Search Engines: One of the most common and simple way to find keywords and keyphrases is by typing words on search engines; Google is most common search engine used by SEO professionals for keyword purpose and the second one is App Store, used for keyword research for application. Conclusion Tools used to find keywords never generate a perfect list an app maker or an app owner is seeking for. They just give you direction where you have to go by yourself. Therefore, we suggest you to raise your own mind in penetrating the relevant app words and use keywords tools to give your words a right way. App Marketing Creating a quality app with better design and functionality are the initial steps of app’s success, after that, maintaining the app growth by implementing data-driven decisions are what your users want to see. That’s where the need of app analytics tools comes in. The speed at which mobile consumption is increasing day by day, laying a pressure to keep the clients happy on brands as well as on app developers and app marketers. Things are required to move faster as immediately as possible. It’s all-important to improve the focus on customers, their feedbacks and overall statistics. Customers’ response should be measured in concurrence with the services offered by brands and current speed of mobile technology usage. App analytic tools are extremely crucial part of app’s success. They furnished developers with up-to-date information on a huge variety of changes taking place in mobile app space. Moreover, the tools will also tell you the exact answer for how and why people are reaching to your app. As the analytic tools are necessary to incorporate, its relevant factors are also significant for app marketing campaign.
Mobile app monitoring tools are given the place of being the highest relevant factors of app analytics. These monitoring tools increase the efficiency of app makers and marketers in defining the user engagement, user behaviour, impressions and overall user experience with the app. Additionally, these tools are reporting the details of crashes arising during the app usage and measures to prevent such crashes. App Analytics With the help of app analytics tools and its relevant factors, you can discover a lot about your app and its performance in the user’s device like the revenue generated by the app, total number of installs with daily active users, in-app purchases, competitors’ rankings, number of times the app crashed, etc. The more you know, the more you can improve and the more you can drive user engagement which thoroughly means that people will talk more favourably about your app, its key features and benefits with others. Your users will remain with the app for a longer period of time, and probably, the chances of getting higher revenue will also increase. May be the app becomes your prime source of income. Relying on tools has been a common practice for brands. But, sometimes the tools fail to answer exactly as per the prevailing conditions. One thing we all know is that not all users are interested in posting feedback, no matter whether they received a good or a bad experience. Tools are counting only those responses which are actually received in the form of reviews and ratings. That’s why, instead of only relying on tools, it’s important to make changes to the app constantly, and then, determining the impacts of changes on users. Final Thoughts Incorporating app analytics and monitoring tools will gain you a competitive advantage on mobile apps and user engagement. Tools can’t give the guarantee that the users will not go to another alternative in place of your app, but they can give you a real report and statistics, which let you know the time, comes to make changes to app before the users switch to another option. Continual changing and evolving world of app ecosystem is a signal for developers to keep pace with the trends of app users, their downloading activities and approachable monetization models. Among consumers, freemium app is the most enjoying model which in turn becomes the most profitable pricing strategy for developers. But sometimes this profitable strategy turns into a non-profitable one. Many developers are facing such situation where their freemium models let them earn revenue for up to some extent, and after some time, it suddenly stops to generate the same results. When such situation arises, a perfect time comes to rethink about your current app monetization model. You have to conduct a large amount of market research related to targeted users, monetization models and the answer of questions: why users are not downloading your app? Why your app is generating less revenue? And so on. Here is how you should discover such. Where are your users?
Location of users matters much for monetization model you are using. Affluent countries like USA have more wealth to spend on apps, in-app purchases and others while less affluent countries like India tend to spend less on apps. If your target is less affluent countries, you must apply a monetization strategy that can work effectively to insist users to pay for your app. Android downloads are hugely noticed with emerging economies and if your android app is not performing well financially, you should change monetization model immediately to capture the market attention. Different Strategies for App Stores If your app is available for multiple platforms like iOS and Android (in most cases), you have to think for both in a different way. To earn the best possible revenue from both, Apple app store and Google play store – for each one you have to adopt a different monetization strategy. At the moment, App stores are driving a good amount of revenue from US and China. So don’t forget to localize your app accordingly. A Thorough Look on App Analytics App analytics is an important part of app marketing and monetization model. It will tell you where you are right and where you are wrong. It answers your lots of “why” questions in regards to your app. For example, if you are notifying huge downloads yet missing profit, the reason might be your paid upgrade is not as effective as it should be to force users to pay for. Or it may be that users are not happy with what you are offering them in return of their money. Whatever it is, app analytics will tell you such things, if you perform a thorough research on it. Consider reviews given by users for what they like in your app and what they want more to improve. Also have a look on keywords to know about does your app is really discovered, if yes, then how? If no, then try out some other common keywords. Don’t forget, to ensure that the app description is accurately reflecting the useful app features. Emerging Monetization Models To obtain revenue continuously, it is necessary to learn and implement emerging monetization models. At present, there are three monetization models newly introduced to the app market and considered as future winners:
Monetization is what you should plan out well from the beginning and maintain with emerging models to keep the continuous flow of app revenue. Keep your mind open for global markets and upcoming technologies to enable your app to perform well all the time. Address the needs of users with different platforms, and locations and keep them satisfied at maximum times. By following such steps, you will probably gain the best revenue from your app. Image Credit: androidmonetize.com Business owners and individuals, who are the part of twitter universe, know very well that twitter is a tremendous tool for marketing, no matter whether it’s an internet marketing or app marketing. Everyone is aware about the power of twitter for mobile app marketing, but, unfortunately, very few are familiar with the tips actually leads to twitter success. Posting tweets on twitter is an art used to grab followers and increase the app visibility. Inappropriate use of such art results into an endless flow of trash on the wall of app twitter page that no one would prefer to follow on. A detailed analysis and some tips are needed to grow your app up with tweets. Well, you have to do an analysis with your own and for tips; here are 5 smart ideas on how to tweet to enhance the exposure of your app. Links of Articles Published by Leading Websites
Reputed websites or blogs are regularly publishing great articles to keep their audience updated about their company. You must have read such types of blogs and they are really interesting while reading. What you have to do is search the interesting blogs from great websites and also related to your niche. And share the links of that blogs along with a short tweet (describing about the blog in brief). Doing such will help you get followers for your app twitter page, and you will get associate with reputable organizations. Promote Your Links with a Brief Message You need traffic to the link where the app is located (app store or website). You can post the links on twitter in hundreds of different ways. Each time while tweeting you can change the words and post your link with it. You have to take care of one thing while tweeting is that your tweet must be brief and understandable by the users. By this way, your users will become familiar with your app and its features. Post Quotes of Famous Persons Great quotes enhance the credibility of the place where it has been posted. Well crafted words can leave a long lasting impact on the users. You can expand the list of followers by tweeting great and relevant quotes. Select each quote with an extreme care as it must be a good fit for your business and a great inspiration for your targeted users. Visual Content Visual content refers to videos and photos. When it comes to grab an immediate attention of users, a picture can be more effective than a thousand word content. Studies reveal that brains can retain and transmit lots of visual information. That’s why; if you want your app to be remembered by your audience, you have to post photos of it as a part of your tweets. Meaningful and well-produced visual content can have a great impact on users. So, try your best to create a content that makes actual sense. Announcing Promotional Offers App promo codes will help you get a large audience and a lot more downloads. If you have a paid app, you can offer it for free for a limited time period. Or if your app is already free, you can release promo codes related to updated features and functionalities – users will get after using the code. When you release a promo code, users are thinking that they definitely get something from it and they redeem it without thinking a twice. This is a quick way to create a real time interaction with your audience in real time and increase the app visibility with easy-to-apply efforts. Conclusion Mobile app marketing through social media can be a great scope for app developers or marketers, if they concentrate on twitter as their important section. Twitter helps you create an army of fans or followers whose word-of-mouth can rival the great mobile app marketing campaign. If the above given tips used correctly, you can create a win-win situation for both, mobile application and app twitter page. Spending money to boost the downloads of apps is a risky route as it is somehow depends on the quality of app and strategies followed to make it popular. So, one can't take a risk of investment in marketing until it made clear that app is really going to be a successful one. Instead of paid, you must follow easy, free or less expensive ways to maximize the exposure of your mobile app. You can utilize mobile app marketing tips as a means to publicize your app and increase its number of downloads. In this post, you will learn about inbound marketing efforts which are simple to learn, easy to follow, and cost-effective to implement. 1. Set Up Strong Profiles on Social Media
Social media is a place where you can easily find a large amount of audience for your app. Why people like facebook posts? Why people tweet on twitter? Because they like them and it’s a way to tell that they are interested in the particular post. Spread the words of your app throughout the social media sites, and soon, you will come to know about the audience who are interested in your app and its functions. A right step towards social media profiles will make your app a buzz. 2. Start Creating Relevant Content Content will inform the world about the existence of your app. In-spite of having great features; many apps fail to reach their users just because of lack of information. Create content relevant to your app and put it in front of your audience. Your content must be effective enough to give your users a reason to come back, find you and stay with you until they get inspired to install the app. 3. Post Short Videos Why users like to see videos before they install the app? They want to see whether the app works accordingly, they desire, they like to know the real experience an app could deliver once they install it. Create short videos, revealing the real app experience, its features, functions, designs, and lots more and post it on app stores and share them on social media sites. 4. Have a Talk With Your Connections Users are looking for information that can teach them or solve their problems. How could you come to know about the problems of your targeted users? By having a talk with them. Share tips, tricks, how to articles, articles related to your app as a problem solver, etc. Allow users to share their opinions or features they wish to have in your app via feedbacks. It’s an opportunity for you to make necessary changes in your app and turn it into a user-centric app. 5. Build a House to Store Your Content and Marketing Efforts You know that you have to share your content on social media, but where it actually lives? From where will you share it? Establish a place where you can store your content and share it whenever you desire. Create a website that tells each and every thing about your app, post daily contents in the form of news, blogs, and articles. 6. Share Your Real App Experience Use your own app like a user or tell your friends to play with your app. Collect the information of your own experience and experience by your friends and deliver the same words to the people. Deliver your real experience with the app through words, so that users should know what they can do with your app and how it can be beneficial for them. 7. Closely Listen to the Feedbacks by Your Customers Feedbacks from users stress out features that can be enhanced to improve the overall quality of the app. Additionally, they will tell you if any bugs or flaws triggered at any part of app. The more you listen, the more you know and the more you improve your app. If users really want your app, they keep it even after having flaws. It’s your job to deliver them bug-free and rich experience with necessary changes in app. 8. Ask Only Correct People to Rate Your App Not all users will be happy with your app. Some will install it and remove it after using it at once while some will keep it for a long time. Some apps are again and again asking users to post reviews and feedbacks which results into more number of bad reviews and less number of good reviews. Instead of asking to all, you must ask to post reviews from them who use your app often times. 9. Join the Conversation There are numerous places on the web where users come to ask questions and post answers related to various topics. Spend 30 minutes a day to find such places where discussions are held on related to your app and be the part of it by sharing your views attached with your app. 10. Make Sure You are Going Right Wherever you establish a presence of your app, make sure that you placed valid links of app with your contents, videos, discussions, etc. As users will like to install your app once they get inspired with your contents. Conclusion Inbound marketing strategies add value to your customers by providing them necessary information, solving their problems and give answers to their questions. Through mobile app marketing, you will get familiar about necessary improvements needed for your app. Hence, adopting it is not a big deal as it comes with huge benefits at low price and less effort as well. Apple's latest mobile operating; iOS 8 grabbed much attention of iOS users, app marketers and advertisers. This time with iOS 8, Apple concentrates on several new features and functionality not only for iOS users but for app marketers. In this post, you will learn about new features introduced by iOS 8 and their support for mobile app marketing. 1. Adding Videos of App in App Store
Now app developers and marketers are allowed to keep a video on Apple app store as a part of app trailer. App videos let the user understand what actual experience the app is going to deliver. If users find the features they are looking for in the videos, they tend to install an app without thinking a twice. If its a gaming app, its video must be exiting and made on the basis of real app playing. But as always notified, Apple brings features up with some restrictions. However, the restrictions are not yet declared. 2. Selling App Bundles Not only a single app, Apple now allows you to sell a bundle of apps created by you. Looking at the portfolio of your apps, many users like to purchase them all at once but at a discount price. Apple is going to solve the problem for users and for app creators as well. 3. Widgets Surely, you all know about widgets, how they work and why you put some of them on your home screen. Generally, users put some important widgets on their homescreen because they want to use some features as quickly as possible without opening the particular app. Just like Ebay – its widget allows the users to change their bid on an auction instantly without touching the actual ebay app. Apple has added some more functionalities to app widgets, might be a good news for app marketers as they can think of ideas to reach users more speedily. 4. Extensibility Extensibility refers to ability of app functions to be made available in other apps. Like Instagram features can be accessed through native photo app. This cannot be called a marketing tool, but still it can be used as a part of marketing as features of one app will be extended to other areas of a smartphone, creating more reliance among users for your app. Conclusion Apple has a long history of classifying what can be and what cannot be. With new iOS 8 features, Apple built a pillar for iphone app marketing, but it still holds a secret on restrictions might going to take place with these features. At present, it's a good news for marketers, but they can't proceed without reading the rules and regulations generated by Apple on such. Image Credit: gadgethelpline.com |
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