Learn how to accelerate your application’s sales page in the app store. Every application’s presence in the app store is confined to number of elements that are closely judged by its potential users before responding to call to action. These very elements are critical enough to make it or break it for an application just when the potential user explores the app prior to the installation. Also, crafting efficient features is a must to leverage the success of app store optimization, an important component of mobile app marketing. However, today we will talk about crafting these features more in terms of catalysing the existence of the app in the app store. A major aspect that will boost your app presentation followed by app downloads. Let us go through these important elements that are a part of your sales page on the app store and how should you craft them effectively. App Icon is the foremost element that the potential users are greeted with even before they land on the actual page on the app store. App icon is one of the most lucrative visual element that you can experiment with. So why did we say it is profitable? According to a study conducted by UX firm, Create with Context, it was discovered that users’ initial perception of the app’s quality was almost exclusively influenced by icon design: good icon, good app. Some users went to an extent saying, they would certainly have no interest in checking out an app that has a poorly designed icon. It means that, an attractive icon has far better chances of triggering interest and it is your first pitch to consumers.
Screenshots work as an alternative to video, a major mobile app marketing tool. Your screenshots should be able to convey effectively and give an overview of what your app is all about. You can even add a tagline that would again help you communicate with the users strongly. Also, you can exhibit the exclusive UI design of your app which is sure to lure more people. Title and App description are two features that allows you to leverage your app’s keyword optimization process. Optimization of the title becomes crucial when your app is about a particular thing or a product. While optimizing the description needs more serious dealing. The content should consist specific keywords to strengthen the app store optimization efforts. If you consider the visibility of the description in the app store, it only showcases half of the entire write up. This suggests, a short yet appropriate write up can make a difference. The idea is to keep the first paragraph as compact as possible which mentions all the key features of the app. So the audience can procure all the information right away even if he fails he make an effort to uncover the second paragraph. Provided that you have got only 3 links to exploit, you can make the most out of them if you manage to utilize them precisely. A link to your website or your app landing page which can become a visiting hub for your users to indulge, inquire and discuss everything related to the app. A link that leads to support system; an extremely important one to efficiently deal with the problems encountered by the users. And the third is the privacy policy link. What’s New is a field to be incorporated with exactly what the name suggests. Mention the most important updates that you have made recently in your app which you think has made a difference to the app. Price of your app has a major influence on the potential user’s buying decision. Whether you decide to offer a free app or a highly priced app, in either cases you should make sure that the price and the monetization model truly reflects the value of the application’s features. So that users find it worthy enough to have spent on which in return brings in positive reviews and ratings. Rating (a critical element that is to earned) is one such feature that is actually built by the users after having used the app. Moreover, if you are offering a paid app, the importance of ratings increases critically. So, the better the app, the higher would be the rating. However, it doesn’t mean your app won’t encounter any negative or average ratings or feedbacks. Majority of potential buyers are influenced by the feedbacks of existing users. Hence, you should always consider making effort to organize your ratings and reviews. Make sure your negative reviews don’t pop up first in the list of reviews.
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There are many reasons that can lead your app to failure, and closely paying attention to these aspects can simply lift your app from the bunch of unsuccessful apps to the group of the most popular ones. Read more! You have almost spent all your energy in terms of time and money to create an ingenious app with the aim to see it outshine the rest. But shockingly, things don’t turn out they way you had expected them to be. No, it isn’t just you who has faced a setback. There are a lot many apps that have been through this situation only to find out which aspects they were lacking in and what did actually go wrong in the entire process of developing an app! Here are some of the top reasons for app failure and how they can be dealt with. Being unresponsive towards serving a responsive app:
You have conducted certain tests to verify that your application is performing just perfectly on particular devices, some networks and even fewer operating systems. But certainly not on the entire spectrum. As a result, your app welcomes a major problem as it fails to perform across the wide scope of devices, networks and operating systems that are being profusely used by the mass. This means you managed to gain an install, where in the user indulged with your app on the iPhone for the first time. It worked just fine, but when he decided to indulge with the app for the second time on an iPad, he didn’t find the app performing as well as it did on the iPhone. Consequence? A sheer disinterest to even contemplate to open the app for the third time. This lack of consistency in performance is a sign of an incomplete app development strategy. The idea is to strengthen the development strategy by paying close attention to the real user performance. Every developer should keep in mind the fact that user experience varies in almost every different combinations of OS, networks and devices.
Choosing an inappropriate monetization model: Planning a monetization strategy for your app is a crucial part of the app development and mobile app marketing process itself, as newer monetization models such as freemium and in-app ad revenue models have a major dependency on the quality of the app features. While the monetization aspect can be experimented to an extent, it is important to first know where do you stand in the market and an app marketing agency can guide you well by analysing different aspects in the market. If you are an already known company and have a considerable amount of followers, offering a paid app might just work for you. People know your worth and hence they might decide to pay for your valuable offering. However, the same strategy might not work for a startup company as people hardly know you and the lack of trust factor will stop them from spending on something that they aren’t sure of. In such cases, it is always advisable to opt for a freemium model which can later be monetized in accordance to the business model. If you are offering an enterprise application, it might not be an 'everybody' stuff, but it is sure to attract specific set or subsets of users. These users would buy your app if you follow your free app by a paid one. However if you want to monetize something as common as a game application, the entire idea and the favourite elements of the application might ascertain your monetization strategy. Example- Hill climb racing or candy crush. You’ve worked hard to produce quality app, but what about the app icon design? You thought that paying attention towards keywords optimization is enough for app store optimization. But that isn’t the fact. Yes, your app discovery in the app store and other search engines majorly depends on the app title and other meta data of your app. But at the same time, your app icon is playing a critical role in the app store unlike other search engines. On the app store, people encounter the image of the icon first and then everything else. What if you fail to impress them at that instance itself? Hence, every developer who tend to look over the importance of the design aspect during app store optimization should consider it as a significant component to bring in more clicks followed by increase in installs. App marketing can be dealt later. Let us first concentrate on app development. Really? This is the most common and biggest mistake that every developer is prone to make. What is the meaning of developing an affluent app that is to serve the greatest purpose to the mass when people are not even aware about its existence? It is equal to owning a restaurant that serves the best food in the town but fails to bring in customers. Why? Because people never came across its being. The idea is to be in the crowd to attract the crowd. And, it will be possible when you market your app with a budget in mind and with a well thought out plan to deploy the best mobile app marketing strategy. Hence, it makes a wise decision to start working on the marketing aspects and development process of an app altogether. Here are some major tips on keyword optimization that will guide you to drive better app discovery for your app in the app stores. App store optimization is one of the key factors of mobile app marketing. It is a procedure that is leveraged by the usage of appropriate keywords to improve the visibility of an app in the app store. Yes, it is very much similar to Search Engine Optimization (SEO), a process that is being widely used by online businesses to grab the top slots on the web search engines. Before plunging on to the answers to ‘How to’ of the keywords, we would first go through the 'Why' should you make considerable efforts towards selecting right keywords; a critical component of App Store Optimization.
How to select keywords for your app name:
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AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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