What you see is what you believe. If you see an inspiring image, you will put it on your home screen, if not; at least the image is in your mind. If you see a disagreeable image, you will distract from it quickly within a span of few seconds and also, you swear that you will never see the image again. Am I right or wrong? It is your nature and also it is your users’ nature. Attractive and influencing app screenshots leaves a good impression in mind while unpleasant and horrible screenshots generate reverse results. Don’t take app screenshots so lightly because when users land to your app page, they first get interact with images, then description, then reviews & ratings and finally download (if everything seems fine to users’ eyes). So, if your images are not pretty, forget about the further steps which generally take users towards app downloads. No more further diversions. Let’s have a look on creating app screenshots that actually sell your app.
Main Screen Depicting “What Your App does” App’s main screen is most commonly used for screenshots and also in various image-necessary parts of app marketing. That’s why main screen image is more important than others. Design a main screen of your app in a way that it depicts the key feature of app or it must tell what your app does or how it can be useful to users. It looks quite challenging as you have to take care of your brand image and also the main feature of app. Nothing is impossible, if you raise a little bit creativity while creating a main screen as your main screenshot. Capturing Features with What Your App Involves After a main screen, turn your focus on creating screenshots portraying other app features. These images must include features that your app serves. Make sure all of them are easily understandable. Slides to Showcase App’s Behaviour May be your app contains some taps or scrolls that make real changes in content. If your app possesses something like this, then showcase them to the users. Create slides or shots in motions where one image shows the tap and another shows the effect of tapping. It will add more fun to your app screenshots and to your app as well. Text to Describe App’s Screenshots Use the remaining space of screenshots to describe them in a beautiful manner, just to add an extra layer of information. Bottom Line Attractive app screenshots account for good number of app downloads; rest depends on the quality of app and its ability to serve the purpose. To take maximum advantage of your app screenshots, put the main screen at first followed by the others in sequence. Make screenshots extremely easy to understand that surely take your users directly to download button.
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Facebook is working on opening new ways for app makers and marketers to get benefit of huge Facebook audience. Last year on October 2014, Facebook announced its own mobile ad network entitled as “Audience Network” for the sake of mobile app marketers committee. This network is a simple way to spread your mobile app among relevant users via Facebook. Reading the above bit, you might be thinking how the network benefits your app marketing campaign or how your app will reach to its relevant potential through this network. So let me tell you, the Facebook Audience Network is something worth of your efforts. You must consider it with your other strategies because we are going to tell you three key reasons for adopting this network. One-Click Approach With its audience network, Facebook made it a lot easier for app marketers to spread the app words. Even the job becomes as easy as a piece of cake, if you have your own News Feed Advertising Campaign – you are just a click away from relevant people. First follow an easy-setup process of Audience Network and upload your content within it. Your content will reach to different mobile apps as quickly as possible and then, through your content interested people will reach to your app. Don’t worry about Analysis as you will be served with a set of tools that navigate you the crystal-clear picture of your ad performance. Strengthens Targeting Ads on Facebook are more relevant, personal and effective than any other social media for app marketing. Thanks to Facebook who tries its best to deliver a personal user experience to each user. Facebook is a home of users where they (users) are allowed to decorate the whole room on the basis of their own wishes. By this way, Facebook gives you a huge audience which indirectly strengthens your targeting abilities. With the help of Facebook Audience Network, app marketers can spread their app content inside as well as outside of Facebook area (within the mobile space). Drives Engagement and Installs Advertisements within Facebook Audience Network are designed to help app marketers to reach their crucial goal of more engagement and more installs. Entering to this network will lessen your efforts towards your key goals. The network includes three types of Ad formats: Banner, Native and Interstitial followed by tools to help you customize and prepare admirable advertisements. Facebook will remain there with lots of in-built assets to make your job easier to accomplish. Facebook Audience Network in Brief It is a one or another way for app marketers to earn money by grasping its personal data stock for targeting relevant users. The network offers monetization alternatives to developers via its hosting ads. It enables advertisers to jump in front of right people at right time with right resources. |
AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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