Till today, we have shared with you various tricks to utilize available resources for your app marketing campaigns. So, today, we thought to bring you something different, fresh and useful techniques that you can add to your campaign. Being an app marketer, it’s mandatory to stay updated with app marketing trends and utilize them to keep continue with user engaging process. Through this article, we will bring light to two newly introduced technologies that will play a key role in your app marketing program. These technologies are based on location-based and chat-based marketing services. Location-Based Marketing Services It doesn’t seem a new concept, but the technologies entered within this concept are totally new. They are: Mobile device location tracking, awareness and beacon technologies. Mobile Device Location Tracking and Awareness: First, you have to obtain permission from users for tracking their location – your work starts once you get it. Track their location, determine where they are and create awareness among them about nearby stores, restaurants, malls, etc. Alert them about available discounts at their nearby locations. This is called serving users with maximum relevant information. And this is the best way to make users fan of yours. Beacon Technology: Beacon technology can be a boon to your app marketing campaign, if you learn to use it correctly. Deploy beacon devices to your stores, booths, events, or anything that is your business or a part of your business and let the users know what’s going on within. As you know Beacon is a small device sends alerts on nearby Bluetooth enabled devices, so whenever any user pass by your store, he/she will receive a message about your store, products, offers available, etc. By fixing beacon devices to store, you will become a custodian of those users (with Bluetooth enabled on their smartphone) passing nearby your store. Chat-based Marketing Services Guess the one and only area where millions of people from all over the world spend an ample amount of time – its chat or messaging apps like Facebook messenger, Whatsapp, Wechat, etc. Am I right? If I am right, then why are you not leveraging the maximum advantage of these channels or their users? This is the thing you are searching for everywhere is right under your nose. Here’s what you can offer at various chat or messaging apps. Customer Service: Make your users’ favourite messaging apps as your service platform. Let them know that you are there on their mostly used platform to sort out their issues. Offer them whatever you have on their app, so that they don’t require going anywhere. Marketing: Start promoting your products or services once you get familiar with favourite messaging apps of your users. That will be a perfect time to sell your stuff at discount rates as big quantity of purchasers will not let you suffer from loss. But make sure that you are not disturbing them again and again. Keep it limited. Closing Some of the above points must be familiar to you as app marketing is a field where concepts remain same with different technologies introduced daily. Now, you have read this article, you should start adding these fresh ideas to your daily marketing regime. We will be back with more concepts.
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Your app has some unique selling points that make it stand out of the crowd. You have to recognize those points and tell the same to users seeking for similar features. For this, you have to answer three major questions that take you close to your app and give you effective ideas to make the app close to your users as well. 1. What are the unquestionable advantages of your mobile app?
Does it offers pleasure, a healthy lifestyle, beauty tips, life spirits, weight loss tips, dance moves, anti-stress techniques, information on resources, etc. For you, these are the features of your app, but for users, these are the values that your app delivers. Apps that receive great responses from users are the apps that offer values to the users. Because of these values, apps make a strong place in users’ heart. Determine the below given checklist to know the values your app can offer:
Answer all these questions and know the exact values of your app. 2. Unique Qualities of Your App Find out the unique qualities of your app with the help of below given questions:
Answer these questions and reveal the same in front of your users’ via potential app marketing channels. 3. Your Competitors Search for the apps that contain features closely assemble to your project because they are your real competitors. You need to make sure that your app is something more than all those apps available at app store. Recognize the below given points of your competitors in order to beat them:
Apart from this list, compare all your app features including design, graphics, and characteristics with the competitors’ apps. Conclusion Count your app’s numerical characteristics and reveal them in a way that users’ like it and don’t get bored of it for e.g. you can show maximum five unique features of your app which is easy to absorb for users. Later you can inform users’ about other features one by one with a confirmation that it is not overwhelming. |
AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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