Till today, we have shared with you various tricks to utilize available resources for your app marketing campaigns. So, today, we thought to bring you something different, fresh and useful techniques that you can add to your campaign. Being an app marketer, it’s mandatory to stay updated with app marketing trends and utilize them to keep continue with user engaging process. Through this article, we will bring light to two newly introduced technologies that will play a key role in your app marketing program. These technologies are based on location-based and chat-based marketing services. Location-Based Marketing Services It doesn’t seem a new concept, but the technologies entered within this concept are totally new. They are: Mobile device location tracking, awareness and beacon technologies. Mobile Device Location Tracking and Awareness: First, you have to obtain permission from users for tracking their location – your work starts once you get it. Track their location, determine where they are and create awareness among them about nearby stores, restaurants, malls, etc. Alert them about available discounts at their nearby locations. This is called serving users with maximum relevant information. And this is the best way to make users fan of yours. Beacon Technology: Beacon technology can be a boon to your app marketing campaign, if you learn to use it correctly. Deploy beacon devices to your stores, booths, events, or anything that is your business or a part of your business and let the users know what’s going on within. As you know Beacon is a small device sends alerts on nearby Bluetooth enabled devices, so whenever any user pass by your store, he/she will receive a message about your store, products, offers available, etc. By fixing beacon devices to store, you will become a custodian of those users (with Bluetooth enabled on their smartphone) passing nearby your store. Chat-based Marketing Services Guess the one and only area where millions of people from all over the world spend an ample amount of time – its chat or messaging apps like Facebook messenger, Whatsapp, Wechat, etc. Am I right? If I am right, then why are you not leveraging the maximum advantage of these channels or their users? This is the thing you are searching for everywhere is right under your nose. Here’s what you can offer at various chat or messaging apps. Customer Service: Make your users’ favourite messaging apps as your service platform. Let them know that you are there on their mostly used platform to sort out their issues. Offer them whatever you have on their app, so that they don’t require going anywhere. Marketing: Start promoting your products or services once you get familiar with favourite messaging apps of your users. That will be a perfect time to sell your stuff at discount rates as big quantity of purchasers will not let you suffer from loss. But make sure that you are not disturbing them again and again. Keep it limited. Closing Some of the above points must be familiar to you as app marketing is a field where concepts remain same with different technologies introduced daily. Now, you have read this article, you should start adding these fresh ideas to your daily marketing regime. We will be back with more concepts.
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In recent days, we heard many updates from Facebook. The company has made many changes for users, app developers and app marketers. The social networking giant is still working on making more improvements. But for now, we have some good news for app marketers. In its F8 conference, the company announced a new tool for app analysis named “analytics for app”. Here is the detailed view of what this new tool can do for you:
1. Cross Device: Users are bounded by multiple devices with different platforms. All of your searches are taking place from different OS system. For a target market, you need to know the details of devices and platforms. Facebook Analytics for Apps help app marketers to understand the devices and platforms from where the traffic is actually taking place. Device and platform analysis will tell you the necessary steps to improve your app performance. 2. Segments: Sometimes with some apps, knowing the age, gender and other characteristics of users is important to inquire for better targeting. Segments section within analytics tools will dig a depth of users’ characteristics to let you know about which types of users are more interested in your app and what you must do to keep them engaging. 3. Cohorts: You must know which actions are applied the most and which are applied the less, so you can replace the less applied actions with some inspiring actions to improve your app. Cohorts is for action analysis. It will tell you about the people or a group performing a specific set of actions. 4. Funnels: Funnels explain you the flow of users. For e.g. first of all user will land to the product, then its description, then purchase page and finally payment page. You know well that not all users reach to payment page. Some of them got stuck to description, purchase page or payment page. May be the reasons would be some minor bugs or some other issues which you need to find out and you will find out with Funnels. 5. Improve Your Advertising: This tool will firstly figure out how you are running your mobile ad campaigns and secondly, it will give you working ideas to improve it more. It will tell the future conditions of ads and the ads you need to apply keep up with your users. Moreover, it helps you measure the lifetime value of your Facebook ads and what strategies you must apply to re-engage your existing users and attract new users again and again. What more you need to become an app marketing expert? Facebook has already done a lot for you with its analytics tool and now it is up to you how you can take maximum advantage of this new tool. Facebook Analytics for Apps is accessible here, if you want to try it out or want to use it now. On reading the title, your first and foremost question is what is deep linking? You are curious to know this because it hides the secret of customer acquisition for your app. Here is your answer. What is Deep Linking? Let’s recall first those days when you were more engaged with desktop websites than your mobile. Most of all websites incorporate links, ads and affiliates of other websites. If web pages connect you with other pages, why not the app can do so? It is common that mobile apps carry links that take you directly to the web pages. What if one app contains the link of another app, instead of web page? Let’s say, you are using Facebook app where you find the ad of shoes on Zappos. Clicking on that ad will take you to the Zappos app where you find that particular product, the ad was about. That is called deep linking between apps.
Advantage of Deep Linking Major part of mobile app marketing campaigns pull strings on getting more and more users to download their apps. But everybody knows that scoring huge number of app downloads is just a half of the hurdle. How to get those users actually use your app for a good length of time? Here is where deep linking comes in as a game changer. Deep linking helps you successfully re-engage your app users and increase your customer acquisition rate. Start your deep linking campaign with the below given steps. 1. Figure out the Potential Value of Your App Before sinking teeth into the meat of user re-engaging efforts, you have to determine first if the app is worth to apply such efforts. To do this, evaluate the number of app downloads and confirm that they are thousands on a daily basis. 2. Collect Necessary Information Not every user like the same ad, you are promoting. Everyone has its own set of interest. Collect all the necessary information relevant to your products or services to put them in front of right user. 3. Utilize Your Collected Information Now, it’s a perfect time to utilize all your collected information to accomplish your re-engaging user target. Put the right information before the very eyes of right user. For e.g. you have a shopping app. One user has decided to purchase shoes from your app and he added the same in shopping cart as well. But due to one reason or the other, user didn’t complete the purchase process. With your deep linking project, you can catch your customer when he is connected with any ad-supported app (perhaps playing any game). At the same, you can raise a pop-up of ad, reminding him to purchase the shoes. You can even raise a pop-up related to ad that offers discount on the same for a limited time period. Results It’s extremely easy to get off-track in the clutter as people have so many apps to play with. They easily forget about your app, if they get engaged with another app. Put your reminders on for them so that they don’t forget you and your app. Also take care that they should not receive lots of notifications from your side, otherwise the results will be in a reverse direction of your expectations. |
AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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