After spending a couple of weeks or months in app development, finally you are ready to reveal your app in front of the general public. No doubt that you have taken a good care of everything from design to usability during the development process, and also, you have a mastermind marketing plan for instant results as soon as your app hit the market. What about beta tester? Imagine a moment, when your sister is playing with a pre-release version of the app, and she is telling that one of the main feature is not working well and there are 5 spelling mistakes in the settings menu. The app is used only once from a single device, what if it is used in multiple devices and each user is complaining for different types of non-working features. This might panic you, but this can become a reality, if you tend to ignore beta testing. App beta testing refers to inviting users to test a pre-release (not yet officially released) version of your app. So, where you will get the users (app beta testers) for app beta testing? Beta testers should be the people who can take your task (app testing) seriously and tell you truly about how the app works or does it mistaken with any defined feature. Here are some easy ways to find beta testers for your app. Begin with Social Media
Facebook, Twitter and Google+ are the most suitable social media networks to get started with. Don’t worry, if you don’t have a large audience in your connections, you can still make the maximum use of them. On Social media, you have to search for the people – searching with keywords relevant to your app. And don’t forget to determine their device or OS, they are using as it must be compatible with the app. Whenever you find a new user, send them a pre-release version of your app and request them to use it at once. After some time, you can send them a message regarding how was the experience with app. If the social media users have actually used your app, they will definitely reply you and share with you about their real app experience. You can also join communities, having an audience – you want to target. Participate in the discussion held by communities to familiarize yourself and your app with the others. Find Out Other App Developers and Publishers Being an app developer or appreneur, surely, you have some developers and publishers in your connections who can be your next app testers. Now is the perfect time to extend your relationship by letting them test your app and share their own experience with you. App developers and publishers can easily find what the qualities and faults an app contains. You can easily take the advantage of their talent for necessary improvements in your app. Reddit Your App Reddit is a primary source of articles where you will find hundreds of articles with the comments by users. You can also post something related to your app like what are its features, when it will be released, how it is beneficial and so on. Users interested in your app will definitely read the post and place a comment with regards to their views and opinions for app. That users can be your beta app testers and it will be easy for you to convince them as they are already convinced with your post. Beta Testing Services Beta testing services will perform all the above mentioned activities or more than that on behalf of you, but it will cost you a little money. Finding beta testers with your own will cost you a little bit time and effort that you can skip by joining beta testing services. Essential Preparations Before you actually start your search for beta testers, prepare yourself with the list of things – required to take care of.
Finding beta testers is quite easy if we use some tricky methods. We are surrounded by many people using different types of mobile devices. We can tell them to test the app and divert the same in their friend circle. To extend the circle of app testers, turn to social media and other online sites where users spend their maximum time. Prepare a checklist before browsing for app testers and launch your app, once the app testers approve that all the features and functions are working well.
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Continual changing and evolving world of app ecosystem is a signal for developers to keep pace with the trends of app users, their downloading activities and approachable monetization models. Among consumers, freemium app is the most enjoying model which in turn becomes the most profitable pricing strategy for developers. But sometimes this profitable strategy turns into a non-profitable one. Many developers are facing such situation where their freemium models let them earn revenue for up to some extent, and after some time, it suddenly stops to generate the same results. When such situation arises, a perfect time comes to rethink about your current app monetization model. You have to conduct a large amount of market research related to targeted users, monetization models and the answer of questions: why users are not downloading your app? Why your app is generating less revenue? And so on. Here is how you should discover such. Where are your users?
Location of users matters much for monetization model you are using. Affluent countries like USA have more wealth to spend on apps, in-app purchases and others while less affluent countries like India tend to spend less on apps. If your target is less affluent countries, you must apply a monetization strategy that can work effectively to insist users to pay for your app. Android downloads are hugely noticed with emerging economies and if your android app is not performing well financially, you should change monetization model immediately to capture the market attention. Different Strategies for App Stores If your app is available for multiple platforms like iOS and Android (in most cases), you have to think for both in a different way. To earn the best possible revenue from both, Apple app store and Google play store – for each one you have to adopt a different monetization strategy. At the moment, App stores are driving a good amount of revenue from US and China. So don’t forget to localize your app accordingly. A Thorough Look on App Analytics App analytics is an important part of app marketing and monetization model. It will tell you where you are right and where you are wrong. It answers your lots of “why” questions in regards to your app. For example, if you are notifying huge downloads yet missing profit, the reason might be your paid upgrade is not as effective as it should be to force users to pay for. Or it may be that users are not happy with what you are offering them in return of their money. Whatever it is, app analytics will tell you such things, if you perform a thorough research on it. Consider reviews given by users for what they like in your app and what they want more to improve. Also have a look on keywords to know about does your app is really discovered, if yes, then how? If no, then try out some other common keywords. Don’t forget, to ensure that the app description is accurately reflecting the useful app features. Emerging Monetization Models To obtain revenue continuously, it is necessary to learn and implement emerging monetization models. At present, there are three monetization models newly introduced to the app market and considered as future winners:
Monetization is what you should plan out well from the beginning and maintain with emerging models to keep the continuous flow of app revenue. Keep your mind open for global markets and upcoming technologies to enable your app to perform well all the time. Address the needs of users with different platforms, and locations and keep them satisfied at maximum times. By following such steps, you will probably gain the best revenue from your app. Image Credit: androidmonetize.com |
AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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