Apple's latest mobile operating; iOS 8 grabbed much attention of iOS users, app marketers and advertisers. This time with iOS 8, Apple concentrates on several new features and functionality not only for iOS users but for app marketers. In this post, you will learn about new features introduced by iOS 8 and their support for mobile app marketing. 1. Adding Videos of App in App Store
Now app developers and marketers are allowed to keep a video on Apple app store as a part of app trailer. App videos let the user understand what actual experience the app is going to deliver. If users find the features they are looking for in the videos, they tend to install an app without thinking a twice. If its a gaming app, its video must be exiting and made on the basis of real app playing. But as always notified, Apple brings features up with some restrictions. However, the restrictions are not yet declared. 2. Selling App Bundles Not only a single app, Apple now allows you to sell a bundle of apps created by you. Looking at the portfolio of your apps, many users like to purchase them all at once but at a discount price. Apple is going to solve the problem for users and for app creators as well. 3. Widgets Surely, you all know about widgets, how they work and why you put some of them on your home screen. Generally, users put some important widgets on their homescreen because they want to use some features as quickly as possible without opening the particular app. Just like Ebay – its widget allows the users to change their bid on an auction instantly without touching the actual ebay app. Apple has added some more functionalities to app widgets, might be a good news for app marketers as they can think of ideas to reach users more speedily. 4. Extensibility Extensibility refers to ability of app functions to be made available in other apps. Like Instagram features can be accessed through native photo app. This cannot be called a marketing tool, but still it can be used as a part of marketing as features of one app will be extended to other areas of a smartphone, creating more reliance among users for your app. Conclusion Apple has a long history of classifying what can be and what cannot be. With new iOS 8 features, Apple built a pillar for iphone app marketing, but it still holds a secret on restrictions might going to take place with these features. At present, it's a good news for marketers, but they can't proceed without reading the rules and regulations generated by Apple on such. Image Credit: gadgethelpline.com
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