Spending money to boost the downloads of apps is a risky route as it is somehow depends on the quality of app and strategies followed to make it popular. So, one can't take a risk of investment in marketing until it made clear that app is really going to be a successful one. Instead of paid, you must follow easy, free or less expensive ways to maximize the exposure of your mobile app. You can utilize mobile app marketing tips as a means to publicize your app and increase its number of downloads. In this post, you will learn about inbound marketing efforts which are simple to learn, easy to follow, and cost-effective to implement. 1. Set Up Strong Profiles on Social Media
Social media is a place where you can easily find a large amount of audience for your app. Why people like facebook posts? Why people tweet on twitter? Because they like them and it’s a way to tell that they are interested in the particular post. Spread the words of your app throughout the social media sites, and soon, you will come to know about the audience who are interested in your app and its functions. A right step towards social media profiles will make your app a buzz. 2. Start Creating Relevant Content Content will inform the world about the existence of your app. In-spite of having great features; many apps fail to reach their users just because of lack of information. Create content relevant to your app and put it in front of your audience. Your content must be effective enough to give your users a reason to come back, find you and stay with you until they get inspired to install the app. 3. Post Short Videos Why users like to see videos before they install the app? They want to see whether the app works accordingly, they desire, they like to know the real experience an app could deliver once they install it. Create short videos, revealing the real app experience, its features, functions, designs, and lots more and post it on app stores and share them on social media sites. 4. Have a Talk With Your Connections Users are looking for information that can teach them or solve their problems. How could you come to know about the problems of your targeted users? By having a talk with them. Share tips, tricks, how to articles, articles related to your app as a problem solver, etc. Allow users to share their opinions or features they wish to have in your app via feedbacks. It’s an opportunity for you to make necessary changes in your app and turn it into a user-centric app. 5. Build a House to Store Your Content and Marketing Efforts You know that you have to share your content on social media, but where it actually lives? From where will you share it? Establish a place where you can store your content and share it whenever you desire. Create a website that tells each and every thing about your app, post daily contents in the form of news, blogs, and articles. 6. Share Your Real App Experience Use your own app like a user or tell your friends to play with your app. Collect the information of your own experience and experience by your friends and deliver the same words to the people. Deliver your real experience with the app through words, so that users should know what they can do with your app and how it can be beneficial for them. 7. Closely Listen to the Feedbacks by Your Customers Feedbacks from users stress out features that can be enhanced to improve the overall quality of the app. Additionally, they will tell you if any bugs or flaws triggered at any part of app. The more you listen, the more you know and the more you improve your app. If users really want your app, they keep it even after having flaws. It’s your job to deliver them bug-free and rich experience with necessary changes in app. 8. Ask Only Correct People to Rate Your App Not all users will be happy with your app. Some will install it and remove it after using it at once while some will keep it for a long time. Some apps are again and again asking users to post reviews and feedbacks which results into more number of bad reviews and less number of good reviews. Instead of asking to all, you must ask to post reviews from them who use your app often times. 9. Join the Conversation There are numerous places on the web where users come to ask questions and post answers related to various topics. Spend 30 minutes a day to find such places where discussions are held on related to your app and be the part of it by sharing your views attached with your app. 10. Make Sure You are Going Right Wherever you establish a presence of your app, make sure that you placed valid links of app with your contents, videos, discussions, etc. As users will like to install your app once they get inspired with your contents. Conclusion Inbound marketing strategies add value to your customers by providing them necessary information, solving their problems and give answers to their questions. Through mobile app marketing, you will get familiar about necessary improvements needed for your app. Hence, adopting it is not a big deal as it comes with huge benefits at low price and less effort as well.
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