App Marketing Creating a quality app with better design and functionality are the initial steps of app’s success, after that, maintaining the app growth by implementing data-driven decisions are what your users want to see. That’s where the need of app analytics tools comes in. The speed at which mobile consumption is increasing day by day, laying a pressure to keep the clients happy on brands as well as on app developers and app marketers. Things are required to move faster as immediately as possible. It’s all-important to improve the focus on customers, their feedbacks and overall statistics. Customers’ response should be measured in concurrence with the services offered by brands and current speed of mobile technology usage. App analytic tools are extremely crucial part of app’s success. They furnished developers with up-to-date information on a huge variety of changes taking place in mobile app space. Moreover, the tools will also tell you the exact answer for how and why people are reaching to your app. As the analytic tools are necessary to incorporate, its relevant factors are also significant for app marketing campaign.
Mobile app monitoring tools are given the place of being the highest relevant factors of app analytics. These monitoring tools increase the efficiency of app makers and marketers in defining the user engagement, user behaviour, impressions and overall user experience with the app. Additionally, these tools are reporting the details of crashes arising during the app usage and measures to prevent such crashes. App Analytics With the help of app analytics tools and its relevant factors, you can discover a lot about your app and its performance in the user’s device like the revenue generated by the app, total number of installs with daily active users, in-app purchases, competitors’ rankings, number of times the app crashed, etc. The more you know, the more you can improve and the more you can drive user engagement which thoroughly means that people will talk more favourably about your app, its key features and benefits with others. Your users will remain with the app for a longer period of time, and probably, the chances of getting higher revenue will also increase. May be the app becomes your prime source of income. Relying on tools has been a common practice for brands. But, sometimes the tools fail to answer exactly as per the prevailing conditions. One thing we all know is that not all users are interested in posting feedback, no matter whether they received a good or a bad experience. Tools are counting only those responses which are actually received in the form of reviews and ratings. That’s why, instead of only relying on tools, it’s important to make changes to the app constantly, and then, determining the impacts of changes on users. Final Thoughts Incorporating app analytics and monitoring tools will gain you a competitive advantage on mobile apps and user engagement. Tools can’t give the guarantee that the users will not go to another alternative in place of your app, but they can give you a real report and statistics, which let you know the time, comes to make changes to app before the users switch to another option.
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While creating an app marketing strategy, don’t forget about the great platform – Instagram who had opened up the whole new world of video editing. Adding sounds, sequencing, transitions, filters, etc. has become easier with Instagram. Instagram has provided a unique platform to the users where they can boost their creativity by creating great videos and adding special effects to it in order to enhance its glory. Instagram is for everyone, from average users to great artist, from consumers to business people and from internet marketers to app marketers, all can make the most out of Instagram. Due to its high quality video editing features, Instagram has caught a huge attention of app marketers, these days. Many brands are using videos made on Instagram to boost their app marketing services. An app marketer can turn its app videos into a cinematic artwork using Instagram as it adds a fuel to the video, making it an impressive and appealing to the users. But, to ensure a noteworthy video with Instagram, you have to apply the below given efforts to make an effective app video. 1. Suitable Font Type Times new roman is a suitable font for a business type app and Helvetica is suitable for an app with younger demographic. App’s demographics decide the suitable font for its video. Thus, pay a close attention to the Font type, bold, underlines and other characteristics while inserting words to the video. 2. Adding a Voice Over Voice over make the video more enthralling and presentable to the viewers. It makes the story more clear to be understood easily. Pairing a voice with the words or any other sort of graphics helps you describe the key features of your app patently. 3. Spellbinding Screenshots Integrate some screenshots that showcase the features of your app within the video. You can also use graphics in place of screenshots, but they must reveal the key purpose of your app. 4. Humour-Based Video Videos that make the consumers laugh lay a direct and long lasting impression on their mind. Adding humour to the video is a key concept to make the users learn about the app and its benefits. They will understand the whole app with their own glee with the humour-based video. 5. Professionalism is a Key Are you sure that your video is of high quality, are you confident that the video is efficient enough to keep the users hooked till the end, are you are sure the video is free from any technical or grammatical error? If you are not sure, you haven’t yet created a professional video. Maintaining professionalism is a key to hold the users till the end of the video. 6. Additional Benefits Add some rewards for users with the video, so at least they see the whole video to get something at the end. You can give them the app at half price as a reward for sharing the video. Similarly, there are lots of ideas to get the users to see the video, even those who are not interested. A Final Note Instagram give you a chance to communicate with your audience by the way of stunning pics and videos. Instagram videos connect your app video marketing campaign with the users, engage them and delight them by showing them an interesting broadcast of app. Since the entrance prospects are quite low as there are billions of app videos already existed. A little time each day on Instagram to get the good number of followers will remove the barriers. Mobile App Marketing, Social Media for App Marketing, App Marketing Social Media, App Marketing Through Social Media Now, app marketers and developers can drive more app downloads and more app engagement with the help of new mobile app promotion suite, launched by Twitter. The new suite of twitter will use MoPub technology that allows marketers to promote apps: both on twitter and off twitter. MoPub, a leading mobile ad server, has reached to more than 1 billion unique devices across the world and also manages 130 billion ad requests in every 30 days. It is a great opportunity for marketers as they can run two marketing campaigns concurrently, to boost up app downloads and app engagement as well. Let’s see how the mobile app promotion suite and the Twitter Publisher Network work for mobile app marketing. Mobile App Promotion Suite Earlier, Twitter released the beta version of the mobile app promotion suite to see how it works and what the results would be? After seeing the strong results from beta version within six months, Twitter finally took a step forward by expanding its mobile app promotion network worldwide. New product will use the existing capabilities of twitter including keyword, TV targeting, and tailored audiences so that the advertisers can speedily reach their desired audience using app marketing social media. Few More Glimpses on how Twitter Helps Advertisers
Twitter has made tools to allow advertisers to track the statistics of mobile apps like number of installs, in-app conversion events, etc. Additionally, to raise the measurement activities, Twitter has partnered with some best mobile measurement companies including Fiksu, AD-X, AppsFlyer, Adjust, Grab, Kochava and Hasoffers. Twitter has introduced a new pricing layout on the basis of CPAC (cost per app click) model. According to the new model, advertisers will be charged only when the user clicks to visit app store or opens the link directly from Twitter. The Twitter Publisher Network Advertisers can run their marketing campaigns across the Twitter Publisher Network using ads.twitter.com. Advertising campaigns will be automatically translated into programmatic bids on the MoPub exchange which helps in simplifying the process of running parallel campaigns on and off twitter. Conclusion Twitter has combined the Twitter Publisher Network with targeting and measurement features of the mobile app promotion suite, which enabled advertisers to run on-twitter app promotion through promoted tweets while concurrently running off-twitter advertising using the MoPub. This is the best opportunity to connect with Twitter and the MoPub in order to create a large-scale platform crowded with well-targeted audience. Players of top sports team are motivated by their cheerleaders and audience. Similarly, top apps are motivated by their own cheerleaders. In mobile app marketing world, cheerleader is not a suitable word, so, here we will use the term app advocates and we will see how to find out the loyal app advocates. You will easily find the app advocates as they can be the people nearby you, helping you get a good app developed. With the advices by app advocates, you will create an app, not a great app. And also, it is not sure that the app will be a success. To ensure the success of an app, you need loyal app advocates. According to Rob Fuggetta, the author of Brand Advocates, loyal app advocates are highly satisfied customers and others who go on extra miles to actively promote the apps, they love to have in their mobile device and need some more improvements in it. You have users, but not app advocates. For this, you have to put some below given efforts into action to turn your users into great loyal app advocates. Using Gamification and Incentives to Drive Advocacy Gamification offers virtual rewards like badges, bonuses, accomplishments, and high scores. Everybody knows that these rewards have no real value or they could not help users to get something in real. But they are still important as they are truly valuable in the app world due to which users are encouraged to move further. Learn how to gamify and incentivize your app to drive user engagement and their commitment. 1. Integrate Most Desirable and Share Worthy Rewards: Of course, you can create the most desirable virtual rewards as there are lots of ideas available in the market to choose and use in the app. Sure, they keep the users engaged, but to give users a push to become a champion is only possible with share worthy rewards. Users love to declare themselves as a champion among their friends and community. Give them an opportunity to do so by creating rewards and achievements, they can share easily. 2. Access shares to go out of the bounds: The people who are using your app are able to see the shared posts of other users, using the same app. What about those who don’t even know the name of the app? To let them get aware of your app, give the shares an access to reach them. Don’t limit the shared app related post only among users using it; let it fly amongst the unknown users. 3. Easy-to-share leads to easy-to-reach: The more it is easy to share, the more it will reach to the others. Make sharing easy and familiar to users. Gamification is not suitable for all types of apps. Sometimes it becomes difficult in some apps to decide what one should provide to keep the users in touch. In such situation, you can adopt suggestions described below: · Offer a free access to curious-to-know content and features · Offer extra discounts on upgrades, updates, additional features and in-app purchases Advocacy through Mentions on Internet Don’t wait for the fans to come to you and give you suggestions for your app. Instead, find out the places on the web where the discussions are held on your app. Social networks, forums, blog posts, comments and many places are there where your app might have discussed. Find them out and the people, who placed the words. Reach to them and have a talk regarding what they want more in app and which features they like the most to keep up with the app. Not only features, but also ask for the design and functionality, users like to see within the app. Conclusion If you will see, we all can become app advocates. But the definition of app advocates includes highly satisfied users who will promote your app by sharing their experience with their friends and other community. To get them discussed for your app, you have to give them a push in the form of benefit; they love to obtain via the app. App Marketing, Mobile App Monetization When you are trying to decide whether you need a mobile app or a mobile website for business, you have to consider lots of factors ranging from cost to the development cycle to the targeted audience. Mobile website and mobile app both have their own advantages and disadvantages which one has to evaluate to reach the final decision. You can either create a mobile app or a mobile website or both, looking at the current needs of your business. Key Difference between Mobile App and Mobile Website
Before analyzing the ups and downs of mobile app and mobile website, you have to understand the key difference between them so that you can take decision more confidently. A mobile website looks like any other website; just a difference is that a mobile website is designed for handheld devices or you can say for touchscreen devices like smartphones and tablets. Like any other website, a mobile website also includes text, data, images, videos, call-to-action, location-based mapping, etc. Mobile app is a type of software that users download and install on their mobile device. Mobile apps can be used without internet connection. Users don’t require opening browsers to use the mobile apps. To get an a mobile app for the particular operating system, users can visit various portals like the Apple app store, Google Play store, Blackberry App world, etc. Apps are also efficient enough to integrate contents like a website or much more than that. Advantages & Disadvantages of Mobile Apps Advantages
Advantages
You will find the answer of this question within the criteria of what you want to build or what your business needs. For instance, if you have plans to create a game, an app would prove to be a better choice or if you want to deliver mobile-friendly content across the wider audience, a mobile website is more preferable. In some cases, you might require creating an app as well as a mobile website to fulfil your business needs and connected goals. Statistics: Mobile Apps and Mobile Web
In a quickly evolving mobile market, a mobile presence is must via app or a mobile web or both. You can’t assure whether your decision is right or wrong, but looking at the current stats, benefits and shortfalls and most importantly, your business needs and user’s expectations will take you close to the right choice. Image Credit: www.kauferdmc.com After spending a couple of weeks or months in app development, finally you are ready to reveal your app in front of the general public. No doubt that you have taken a good care of everything from design to usability during the development process, and also, you have a mastermind marketing plan for instant results as soon as your app hit the market. What about beta tester? Imagine a moment, when your sister is playing with a pre-release version of the app, and she is telling that one of the main feature is not working well and there are 5 spelling mistakes in the settings menu. The app is used only once from a single device, what if it is used in multiple devices and each user is complaining for different types of non-working features. This might panic you, but this can become a reality, if you tend to ignore beta testing. App beta testing refers to inviting users to test a pre-release (not yet officially released) version of your app. So, where you will get the users (app beta testers) for app beta testing? Beta testers should be the people who can take your task (app testing) seriously and tell you truly about how the app works or does it mistaken with any defined feature. Here are some easy ways to find beta testers for your app. Begin with Social Media
Facebook, Twitter and Google+ are the most suitable social media networks to get started with. Don’t worry, if you don’t have a large audience in your connections, you can still make the maximum use of them. On Social media, you have to search for the people – searching with keywords relevant to your app. And don’t forget to determine their device or OS, they are using as it must be compatible with the app. Whenever you find a new user, send them a pre-release version of your app and request them to use it at once. After some time, you can send them a message regarding how was the experience with app. If the social media users have actually used your app, they will definitely reply you and share with you about their real app experience. You can also join communities, having an audience – you want to target. Participate in the discussion held by communities to familiarize yourself and your app with the others. Find Out Other App Developers and Publishers Being an app developer or appreneur, surely, you have some developers and publishers in your connections who can be your next app testers. Now is the perfect time to extend your relationship by letting them test your app and share their own experience with you. App developers and publishers can easily find what the qualities and faults an app contains. You can easily take the advantage of their talent for necessary improvements in your app. Reddit Your App Reddit is a primary source of articles where you will find hundreds of articles with the comments by users. You can also post something related to your app like what are its features, when it will be released, how it is beneficial and so on. Users interested in your app will definitely read the post and place a comment with regards to their views and opinions for app. That users can be your beta app testers and it will be easy for you to convince them as they are already convinced with your post. Beta Testing Services Beta testing services will perform all the above mentioned activities or more than that on behalf of you, but it will cost you a little money. Finding beta testers with your own will cost you a little bit time and effort that you can skip by joining beta testing services. Essential Preparations Before you actually start your search for beta testers, prepare yourself with the list of things – required to take care of.
Finding beta testers is quite easy if we use some tricky methods. We are surrounded by many people using different types of mobile devices. We can tell them to test the app and divert the same in their friend circle. To extend the circle of app testers, turn to social media and other online sites where users spend their maximum time. Prepare a checklist before browsing for app testers and launch your app, once the app testers approve that all the features and functions are working well. Continual changing and evolving world of app ecosystem is a signal for developers to keep pace with the trends of app users, their downloading activities and approachable monetization models. Among consumers, freemium app is the most enjoying model which in turn becomes the most profitable pricing strategy for developers. But sometimes this profitable strategy turns into a non-profitable one. Many developers are facing such situation where their freemium models let them earn revenue for up to some extent, and after some time, it suddenly stops to generate the same results. When such situation arises, a perfect time comes to rethink about your current app monetization model. You have to conduct a large amount of market research related to targeted users, monetization models and the answer of questions: why users are not downloading your app? Why your app is generating less revenue? And so on. Here is how you should discover such. Where are your users?
Location of users matters much for monetization model you are using. Affluent countries like USA have more wealth to spend on apps, in-app purchases and others while less affluent countries like India tend to spend less on apps. If your target is less affluent countries, you must apply a monetization strategy that can work effectively to insist users to pay for your app. Android downloads are hugely noticed with emerging economies and if your android app is not performing well financially, you should change monetization model immediately to capture the market attention. Different Strategies for App Stores If your app is available for multiple platforms like iOS and Android (in most cases), you have to think for both in a different way. To earn the best possible revenue from both, Apple app store and Google play store – for each one you have to adopt a different monetization strategy. At the moment, App stores are driving a good amount of revenue from US and China. So don’t forget to localize your app accordingly. A Thorough Look on App Analytics App analytics is an important part of app marketing and monetization model. It will tell you where you are right and where you are wrong. It answers your lots of “why” questions in regards to your app. For example, if you are notifying huge downloads yet missing profit, the reason might be your paid upgrade is not as effective as it should be to force users to pay for. Or it may be that users are not happy with what you are offering them in return of their money. Whatever it is, app analytics will tell you such things, if you perform a thorough research on it. Consider reviews given by users for what they like in your app and what they want more to improve. Also have a look on keywords to know about does your app is really discovered, if yes, then how? If no, then try out some other common keywords. Don’t forget, to ensure that the app description is accurately reflecting the useful app features. Emerging Monetization Models To obtain revenue continuously, it is necessary to learn and implement emerging monetization models. At present, there are three monetization models newly introduced to the app market and considered as future winners:
Monetization is what you should plan out well from the beginning and maintain with emerging models to keep the continuous flow of app revenue. Keep your mind open for global markets and upcoming technologies to enable your app to perform well all the time. Address the needs of users with different platforms, and locations and keep them satisfied at maximum times. By following such steps, you will probably gain the best revenue from your app. Image Credit: androidmonetize.com Business owners and individuals, who are the part of twitter universe, know very well that twitter is a tremendous tool for marketing, no matter whether it’s an internet marketing or app marketing. Everyone is aware about the power of twitter for mobile app marketing, but, unfortunately, very few are familiar with the tips actually leads to twitter success. Posting tweets on twitter is an art used to grab followers and increase the app visibility. Inappropriate use of such art results into an endless flow of trash on the wall of app twitter page that no one would prefer to follow on. A detailed analysis and some tips are needed to grow your app up with tweets. Well, you have to do an analysis with your own and for tips; here are 5 smart ideas on how to tweet to enhance the exposure of your app. Links of Articles Published by Leading Websites
Reputed websites or blogs are regularly publishing great articles to keep their audience updated about their company. You must have read such types of blogs and they are really interesting while reading. What you have to do is search the interesting blogs from great websites and also related to your niche. And share the links of that blogs along with a short tweet (describing about the blog in brief). Doing such will help you get followers for your app twitter page, and you will get associate with reputable organizations. Promote Your Links with a Brief Message You need traffic to the link where the app is located (app store or website). You can post the links on twitter in hundreds of different ways. Each time while tweeting you can change the words and post your link with it. You have to take care of one thing while tweeting is that your tweet must be brief and understandable by the users. By this way, your users will become familiar with your app and its features. Post Quotes of Famous Persons Great quotes enhance the credibility of the place where it has been posted. Well crafted words can leave a long lasting impact on the users. You can expand the list of followers by tweeting great and relevant quotes. Select each quote with an extreme care as it must be a good fit for your business and a great inspiration for your targeted users. Visual Content Visual content refers to videos and photos. When it comes to grab an immediate attention of users, a picture can be more effective than a thousand word content. Studies reveal that brains can retain and transmit lots of visual information. That’s why; if you want your app to be remembered by your audience, you have to post photos of it as a part of your tweets. Meaningful and well-produced visual content can have a great impact on users. So, try your best to create a content that makes actual sense. Announcing Promotional Offers App promo codes will help you get a large audience and a lot more downloads. If you have a paid app, you can offer it for free for a limited time period. Or if your app is already free, you can release promo codes related to updated features and functionalities – users will get after using the code. When you release a promo code, users are thinking that they definitely get something from it and they redeem it without thinking a twice. This is a quick way to create a real time interaction with your audience in real time and increase the app visibility with easy-to-apply efforts. Conclusion Mobile app marketing through social media can be a great scope for app developers or marketers, if they concentrate on twitter as their important section. Twitter helps you create an army of fans or followers whose word-of-mouth can rival the great mobile app marketing campaign. If the above given tips used correctly, you can create a win-win situation for both, mobile application and app twitter page. Spending money to boost the downloads of apps is a risky route as it is somehow depends on the quality of app and strategies followed to make it popular. So, one can't take a risk of investment in marketing until it made clear that app is really going to be a successful one. Instead of paid, you must follow easy, free or less expensive ways to maximize the exposure of your mobile app. You can utilize mobile app marketing tips as a means to publicize your app and increase its number of downloads. In this post, you will learn about inbound marketing efforts which are simple to learn, easy to follow, and cost-effective to implement. 1. Set Up Strong Profiles on Social Media
Social media is a place where you can easily find a large amount of audience for your app. Why people like facebook posts? Why people tweet on twitter? Because they like them and it’s a way to tell that they are interested in the particular post. Spread the words of your app throughout the social media sites, and soon, you will come to know about the audience who are interested in your app and its functions. A right step towards social media profiles will make your app a buzz. 2. Start Creating Relevant Content Content will inform the world about the existence of your app. In-spite of having great features; many apps fail to reach their users just because of lack of information. Create content relevant to your app and put it in front of your audience. Your content must be effective enough to give your users a reason to come back, find you and stay with you until they get inspired to install the app. 3. Post Short Videos Why users like to see videos before they install the app? They want to see whether the app works accordingly, they desire, they like to know the real experience an app could deliver once they install it. Create short videos, revealing the real app experience, its features, functions, designs, and lots more and post it on app stores and share them on social media sites. 4. Have a Talk With Your Connections Users are looking for information that can teach them or solve their problems. How could you come to know about the problems of your targeted users? By having a talk with them. Share tips, tricks, how to articles, articles related to your app as a problem solver, etc. Allow users to share their opinions or features they wish to have in your app via feedbacks. It’s an opportunity for you to make necessary changes in your app and turn it into a user-centric app. 5. Build a House to Store Your Content and Marketing Efforts You know that you have to share your content on social media, but where it actually lives? From where will you share it? Establish a place where you can store your content and share it whenever you desire. Create a website that tells each and every thing about your app, post daily contents in the form of news, blogs, and articles. 6. Share Your Real App Experience Use your own app like a user or tell your friends to play with your app. Collect the information of your own experience and experience by your friends and deliver the same words to the people. Deliver your real experience with the app through words, so that users should know what they can do with your app and how it can be beneficial for them. 7. Closely Listen to the Feedbacks by Your Customers Feedbacks from users stress out features that can be enhanced to improve the overall quality of the app. Additionally, they will tell you if any bugs or flaws triggered at any part of app. The more you listen, the more you know and the more you improve your app. If users really want your app, they keep it even after having flaws. It’s your job to deliver them bug-free and rich experience with necessary changes in app. 8. Ask Only Correct People to Rate Your App Not all users will be happy with your app. Some will install it and remove it after using it at once while some will keep it for a long time. Some apps are again and again asking users to post reviews and feedbacks which results into more number of bad reviews and less number of good reviews. Instead of asking to all, you must ask to post reviews from them who use your app often times. 9. Join the Conversation There are numerous places on the web where users come to ask questions and post answers related to various topics. Spend 30 minutes a day to find such places where discussions are held on related to your app and be the part of it by sharing your views attached with your app. 10. Make Sure You are Going Right Wherever you establish a presence of your app, make sure that you placed valid links of app with your contents, videos, discussions, etc. As users will like to install your app once they get inspired with your contents. Conclusion Inbound marketing strategies add value to your customers by providing them necessary information, solving their problems and give answers to their questions. Through mobile app marketing, you will get familiar about necessary improvements needed for your app. Hence, adopting it is not a big deal as it comes with huge benefits at low price and less effort as well. Apple's latest mobile operating; iOS 8 grabbed much attention of iOS users, app marketers and advertisers. This time with iOS 8, Apple concentrates on several new features and functionality not only for iOS users but for app marketers. In this post, you will learn about new features introduced by iOS 8 and their support for mobile app marketing. 1. Adding Videos of App in App Store
Now app developers and marketers are allowed to keep a video on Apple app store as a part of app trailer. App videos let the user understand what actual experience the app is going to deliver. If users find the features they are looking for in the videos, they tend to install an app without thinking a twice. If its a gaming app, its video must be exiting and made on the basis of real app playing. But as always notified, Apple brings features up with some restrictions. However, the restrictions are not yet declared. 2. Selling App Bundles Not only a single app, Apple now allows you to sell a bundle of apps created by you. Looking at the portfolio of your apps, many users like to purchase them all at once but at a discount price. Apple is going to solve the problem for users and for app creators as well. 3. Widgets Surely, you all know about widgets, how they work and why you put some of them on your home screen. Generally, users put some important widgets on their homescreen because they want to use some features as quickly as possible without opening the particular app. Just like Ebay – its widget allows the users to change their bid on an auction instantly without touching the actual ebay app. Apple has added some more functionalities to app widgets, might be a good news for app marketers as they can think of ideas to reach users more speedily. 4. Extensibility Extensibility refers to ability of app functions to be made available in other apps. Like Instagram features can be accessed through native photo app. This cannot be called a marketing tool, but still it can be used as a part of marketing as features of one app will be extended to other areas of a smartphone, creating more reliance among users for your app. Conclusion Apple has a long history of classifying what can be and what cannot be. With new iOS 8 features, Apple built a pillar for iphone app marketing, but it still holds a secret on restrictions might going to take place with these features. At present, it's a good news for marketers, but they can't proceed without reading the rules and regulations generated by Apple on such. Image Credit: gadgethelpline.com |
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