Mobile App Marketing, Social Media for App Marketing, App Marketing Social Media, App Marketing Through Social Media Now, app marketers and developers can drive more app downloads and more app engagement with the help of new mobile app promotion suite, launched by Twitter. The new suite of twitter will use MoPub technology that allows marketers to promote apps: both on twitter and off twitter. MoPub, a leading mobile ad server, has reached to more than 1 billion unique devices across the world and also manages 130 billion ad requests in every 30 days. It is a great opportunity for marketers as they can run two marketing campaigns concurrently, to boost up app downloads and app engagement as well. Let’s see how the mobile app promotion suite and the Twitter Publisher Network work for mobile app marketing. Mobile App Promotion Suite Earlier, Twitter released the beta version of the mobile app promotion suite to see how it works and what the results would be? After seeing the strong results from beta version within six months, Twitter finally took a step forward by expanding its mobile app promotion network worldwide. New product will use the existing capabilities of twitter including keyword, TV targeting, and tailored audiences so that the advertisers can speedily reach their desired audience using app marketing social media. Few More Glimpses on how Twitter Helps Advertisers
Twitter has made tools to allow advertisers to track the statistics of mobile apps like number of installs, in-app conversion events, etc. Additionally, to raise the measurement activities, Twitter has partnered with some best mobile measurement companies including Fiksu, AD-X, AppsFlyer, Adjust, Grab, Kochava and Hasoffers. Twitter has introduced a new pricing layout on the basis of CPAC (cost per app click) model. According to the new model, advertisers will be charged only when the user clicks to visit app store or opens the link directly from Twitter. The Twitter Publisher Network Advertisers can run their marketing campaigns across the Twitter Publisher Network using ads.twitter.com. Advertising campaigns will be automatically translated into programmatic bids on the MoPub exchange which helps in simplifying the process of running parallel campaigns on and off twitter. Conclusion Twitter has combined the Twitter Publisher Network with targeting and measurement features of the mobile app promotion suite, which enabled advertisers to run on-twitter app promotion through promoted tweets while concurrently running off-twitter advertising using the MoPub. This is the best opportunity to connect with Twitter and the MoPub in order to create a large-scale platform crowded with well-targeted audience.
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