In this competitive app world, app marketers are facing one common problem: their well-developed app and its content have gone out of the site, behind the walls. Users love to stick with their favourite apps. They just refuse to try on something new available in the market. If the situation remains same, how would users get familiar with new apps coming with advance features? On top surface, branded apps are flowing well with great number of downloads and reviews. And looking at the hundreds of apps, I believe it’s a tough job to make your app noticeable. To tackle such issues, I came through some tactics while searching on web. I believe these tips to be extremely useful to add exposure to your app and its content. 1. Mobile App Install Ads: for Exposure and Downloads Google Play, YouTube, Google Search and Display networks, where you don’t want to spread your app. App should be there on all those networks where users are generally passing their time. But to reach on such networks is difficult as many are there already blocking the space. Here, Mobile App Install Ads will help your app get a better exposure from most popular networks and take visitors directly to app landing page. Mobile App Install Ads are gaining popularity these days. It is a type of Ad Campaign which you can add through Google Adwords interface. You can select “Mobile App Installs” from Type in Settings. After that, follow your regular Google Adwords Strategy including target, bid, budget and schedule. 2. Deep Linking: For in-app content Deep linking may recall you the memory of hyperlinks on web. Hyperlinks drive users to the web page or to the specific content. But with apps, the case is different. A web user journey includes Google search, see hyperlinks, and click on it. While the journey of an app user starts with search for app, land on app’s page, download it, open it and start looking for inside content. Deep linking plays a key role here. You must have your own offers for every season like winter sale, or summer sale. Or you must have offers on your app like discount for particular season. To let the users know about your offers, you need content. Your app takes your content to users with the help of deep linking. Deep linking creates unique link to fit it well with different types of app screens. Deep links take your users from app to the particular page or piece of content where you have put offer details. For non-app users, you need deferred deep linking works similar to deep linking. 3. Google Tag Manager: To Avoid Republishing due to single change Changes give come-back reason to users. But to update an app for every minor or single change is like inviting a headache. Better to adopt a tool that can take care of app while making changes to it and give you a sigh of relief from resubmit the app on app store after each update. Google Tag manager (GTM) is one such tool. GTM makes it possible to push updates in your app and also save it from resubmission to app store. The tool applies some parts of code from app codebase which lets you edit certain in-app contents instead of replacing the whole app. Bottom Lines You need some tools to get through the techniques. As you are already aware of various app marketing campaigns and ad networks used within, it will be easy for you to adopt these new techniques that are looking quite familiar. Image source: https://support.google.com
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