You must have read about app marketing tricks, tactics, strategies, etc., but have you ever read about marketing lessons. Like others, you will find many articles relevant to app marketing lessons. While reading the headline, your first thought would be: “one more article on app marketing strategies”. No. Mind generates tricks, while experience generates lessons. So, this article is based on app marketing lessons learned by experts having an ample amount of experience. “Build it and they will come”. If you are still depending on this 2010 idea, make sure the result will be your worst nightmare – because its 2015 when app market is saturated with tons of apps. Let’s learn something from experienced marketers to change your track and to avoid the nightmare. 1. Market Research
Instead of building an app, take your first step towards market research. You need to know: do users really need your app? Is there any demand of app similar to your idea? Dig deep in app store to fill the gap. Find category relevant to your app idea and read the customers’ reviews. Try to find what they want or what they are unhappy about or what they are complaining about. 2. Start Making Fans Don’t lock yourself in the room until your app gets ready. If you are sure about your app idea, then why don’t make users sure for the same. During the time when your app is under construction, spread the word for it. Aware users about what you are going to release with features introduced. Get feedback (suggestions), implement in your app, promise users that they will get what they are looking (if possible) and make a good list of fans for app. 3. MVP (Minimum Viable Product) Minimum Viable Product is the least you can insert in your product that provide true value to your customers. It’s like “less is more” concept. You have to build an MVP around your app. MVP provides a minimal functionality value to your product. MVP forces you to produce something that is truly meaningful and useful to customers. To build an MVP, you have to take help from your targeted audience. By spreading the words of your app and by reading reviews, you will get better idea of what you should build for your targeted audience. 4. Multiple Ways to Acquire Users Facebook, LinkedIn, Twitter, Google+, Articles, Blogs, Press release, landing page or do anything to acquire users from multiple sides. Build a marketing strategy that doesn’t require the deep pockets to reach the top charts. Instead rely on several free channels to build word-of-mouth. Personal discussions with social media users and forum discussions will help a lot. 5. Make a Right Pitch Bloggers and journalists are connected with great number of users. That’s why they are requested to write blogs on products. Your job is to find bloggers and journalists that will be interest to write for apps. Try your best to convince them, so that they can write for your app. Reveal them everything about your app like its elements, features and benefits. 6. Quality with Quantity Quality should be your first priority from beginning to the time till your app exists. But also, you have to maintain quantity. Improve your app to maintain its quality and update it with improvements to maintain its quantity. Don’t forget to alert users about upcoming update or upgrade. Start it Now If your app is under construction and you haven’t yet started anything, then jump now on Google to begin. Create a blog, write something, spread something, start talking with your friend circle, create a blog, create a Facebook page and do everything to gather a good stock of users.
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