Holiday Season is there on the wheels. I am sure all of you have great plans to spend your Christmas vacation at some snowy places. But stop!!! Especially for app marketers: are you taking a break from your app marketing work? If yes, think twice because holiday season is a golden period for app marketers.
If I talk about myself, I remain more active during holiday season. I have much time during these days as I remain free from office work. Also, I love to look for deals on apps available during holidays. Holidays are the season when users constantly remain in touch of their handheld device 24/7. They are looking for something new available at discounted price that won’t break their banks. Now, you may change your mind for taking a break from work or the best option is to enjoy your holidays with your work. Prepare a good plan to implement during holiday season while keeping the below given tips in mind 1. Define Goals First
A shopping app must find a good opportunity within holiday season, but Utility apps may not find any difference between vacation and regular days. Hence, before you put your steps forward, make sure your app is eligible for extra ordinary benefits during holiday season. Define your expectations and identify your goals accordingly. Total social media shares, total number of content, types of content, etc., make a list of everything that can add to your plans. 2. Target Audiences Create a data of existing users, new users, high-engaged users and users with low engagement. The data will help you get a clear vision of users highly valuable for your business. You have to create a special offer for your loyal users and other offers to grab attention of new users. Also, some offers for low engaged users in order to increase their loyalty level. 3. A Wealth of Users versus ROI Some app marketers have a goal of large user base with a purpose to increase app store rankings while some struggle hard for a better Return on Investment (ROI). What’s yours? For ROI focused marketers, it’s essential to make every user profitable at their max. For this, you have to keep track on holiday offers. Make sure you have a good ROI plans even at deal price. Large-user-based-focused marketers can put their focus on ideas grabbing attention of more and more users. But they have to save themselves from loss. Otherwise, the holiday season will prove to be a curse. 4. Go Back to Past Get a run through holiday period of 2014 to renew ideas for 2015. Christmas, New Year, Black Friday or everything that involves holiday in it – refer them all in terms of data like number of users, download activities, purchase activities, etc. 5. Create a Holiday Inspiring Content Yes, that’s a holiday, that’s a Christmas, that’s a New Year or anything that can remind users for precious days they are passing through. Create holiday rich content to inspire users. For e.g. insert a colourful picture of snowy Christmas along with your deal. Conclusion Holiday is a good period to buy new devices. Am I right? It’s best opportunity to jump in. Increase your user engagement and sales activities. Offer great deals to your users as a gift for their newly purchased device. Make them feel how happy they are with new device. Believe me, they feel lucky to have you as one of their favourites. It’s time to play smartly with your app marketing strategies. Get ready with your plans to implement on this holiday season.
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AuthorAppN2O as a prominent app marketing service provider agency is thoroughly dedicated towards serving the finest app marketing and monetization strategies for your app. Archives
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