Users’ continue to turn challenging for app marketers. Thanks to their multitasking habits – at the same time, they are watching TV, scrolling through Facebook’s news feed, checking out notifications and chatting with friends. Due to their too busy day-to-day activities, it has become a back-breaking task to make users quit from all activities and let them focus only on the one – that must be your mobile ad. I know it’s difficult, but not impossible. It’s time go beyond the app marketing strategy. A blend of strategy and creativity will help you come up with user-attention-grabbing challenges. Here are the four trends explaining how app marketers can boost their marketing strategies using strategy and creativity, simultaneously. 1. Mobile Videos Remember Facebook, the social giant first arrived with live video concept. Ok, I agree Periscope and Meerkat was the first to brought live-video-streaming concept in existence. But I breathe the power of videos through Facebook. Those videos are effective enough to make me forget everything and concentrate on what the particular video is displaying. And if that video is relevant to my interest, no one can dare to distract me. Believe it; your users are like me. And also believe it “2016 is the year of videos”. “In terms of mobile video, developments move so fast that it’s strange to consider that this time last year, Meerkat and Periscope hadn’t even launched. It seems ridiculously perennial to say that 2016 will be “The Year of the Video,” but with this newfound freedom to live cast anything and everything, any marketing initiative that doesn’t have a live video component attached will quickly feel extremely static.” social media director of 180LA, Andrew White said. Hence, it’s time to create videos to reveal your brand. 2. GIFs GIFs bring words to life. An image equals to thousands words while a GIF equals to ten thousand words. An image can let the people know who you are while a GIF let the people feel who you are. So, make them feel, make them laugh, make them aware of your brand using various GIFs. 3. Mobile Chats This one is good for shopping apps. Users trust users. Users are getting smarter now. They are not going to impress by your images captured under various light sources. They know the difference between the captured image and the real thing. That’s why they will ask others first who have purchased the particular product. Previously, reviews were helping new buyers regarding purchase decision. But now they expect something more helpful like real-time mobile chats. You must have heard about Flipkart’s chat feature on app with ping. “While shopping offline, customers have always been creating a validation by taking suggestions from their family and friends. Online shopping, on the other hand, has largely remained a solo experience. Ping aims to transform online shopping by allowing users to talk to each other real time in order to make decisions and decide on what to buy,” said Punit Soni, chief product officer, Flipkart. You should get ready to go Flipkart-way. 4. Personalize Marketing with In-store Beacons and Wearables Smartphone is providing enough information about users, making it easy for app marketers to provide personalize experience. In-store beacons and wearables are giving a boost to context data. Beacons help marketers connect with users’ current location so that they can provide offers based on the places where users are hanging around. Wearables are taking a step further by offering users’ “self data” including their physical and emotional indications on the basis of which marketers can provide context-driven experience. The more you provide personalize experience, the more you can avoid chances of being avoided. So, it’s time to be more personal with the help of data provided by in-store beacons and wearables. Conclusion It’s all about visuals and personalize experience. If you include these two as an indispensable part of your app marketing strategies, no one can stop you go higher than your competitors. Image source: freepik.com
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9/12/2021 02:40:15 pm
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